Although your family law practice deals with serious legal matters, it is also important to remember that it is a business like any other. This means that you will have to spend some of your time on family law marketing to ensure that your business continues to grow steadily. In addition to consulting a marketing company that has experience helping attorneys, you can use the following tips to market your business more successfully.
Start blogging
Many attorneys ignore the importance of blogging periodically without realizing that it is a free and useful marketing tool. All businesses, including small law firms, can grow best when they take the time to develop a positive brand image for themselves. This starts with the routine writing of interesting and informative blog posts that are based on your area of expertise.
Spend time on social media
Although you should start with accounts on all the major social media sites, you should write until you are only writing for the two or three sites that give you the most social interaction. By posting links to your blog and using relevant hashtags, you will reach more users and gain more followers. You should also spend some time replying to comments, liking posts your account has been tagged in, and responding to responses to your posts. These interactions will help you build a positive brand image online.
Recognize the importance of mobile app marketing
Mobile app advertising is on the rise and you can use it as part of your family law marketing strategy to help you raise awareness of your services. You never know when someone using an application will need your services. When they see your ad, they can click your link or save your business phone number. Mobile app advertising also makes it easy for users to share your website link with friends and on social media.
Ask for references
While it is unethical to share private information about your clients, it is perfectly fine for you to ask your clients to submit references and testimonials. You can offer a small discount on your services to encourage your clients to refer others or write a positive testimonial. You can post those testimonials on your website and share them on your social media pages. As online users see that others have benefited from your legal services, they will be more likely to consult you with their own family law issues.
Always include a call to action
Every social media post and every blog post should end with a call to action. Even if you have your law firm’s contact information available elsewhere on your website, you should make it as easy as possible for online users to contact you. At the end of each blog post, encourage your blog readers to contact you and leave your office phone number.
If you offer free initial consultations or a discount on your services, please mention those features as well. A solid call to action will increase your conversion rates, which is essential to get a strong ROI from your website. Marketing of any type of law firm requires adherence to certain standards of taste and ethics, so visiting Forward Lawyer Marketing online at https://www.fwd-lawyermarketing.com/ should be your first stop.