In this modern age, people like innovative and unique things. Gone are the days when you could wow your consumers with a brightly colored static billboard on the side of the road or with some catchy lines in your newspaper ad. The daily lives of individuals have become so full of activities that the traditional type of advertising is losing its eminence. Internet advertising or online advertising also has its limitations, especially when it comes to reaching the main audience. is there any other solution? Yes, airplane advertising. If you want to express your feelings or promote your brand or service, aerial advertising can do it masterfully.
Let’s understand what advertising is, and then we can find out how aerial advertising has an advantage over its competitors. Advertising is a form of communication to persuade your consumers (sometimes also called audience, that is, viewers, readers, listeners) to buy your products or take some action on the offers or services that you offer. Advertising usually highlights the name of your brand, product or service and what are the benefits it offers to consumers. Advertising has been recognized as one of the most important business needs since the late 19th century because no matter how good your product is, it won’t attract mass consumers until you advertise it properly.
Traditional advertising makes use of traditional media, ie newspapers, radio and television, while online or a new style of advertising is done through the Internet and text messages. During the last three quarters of 2009, the oldest media suffered big drops: TV 10.1%, Radio 11.7%, Magazines 14.8% and newspapers 18.7%. Online advertising has created quite a stir in the past two decades, but it has its own limitations.
With airplane banners, your ads are presented to potential consumers in the most effective and attractive way. There are different options of how your advertising message is presented to consumers through aerial advertising, that is, an airplane flying in the air with an aerial billboard, a banner with letters or a board with the logo, blimps and writing on it. heaven. To learn about the advantages of aerial advertising over traditional and online advertising, read the following lines.
If you want to reach only the core and potential consumers, aircraft advertising is unrivaled. You can find the target market and the plane will fly over that area alone, whereas in other advertising methods you have to present your message to most consumers with a small percentage of your target audience.
Some people think that aerial ads are an expensive option, however they are surprised to learn the true cost. The cost is about 50 cents per thousand prospects, as opposed to the high cost of television, newspaper, or Internet advertisements.
Whenever someone hears an airplane, they instinctively look up. It means that your ad campaign will not escape the consumer’s eye, as you do not have the option to change the channel or skip the page that contains ads.
Unlike traditional media, due to the uniqueness of aerial advertising, it does not face much competition.
Aerial advertising usually takes place where there is a mass gathering, i.e. beaches during spring break, NASCAR, concerts, conventions, soccer, baseball, state fairs, parades, cruise lines. During these events, your consumers are stress-free and in a positive mood, so the impact of your ad will be much more positive.
You can attract very busy people to your marketing campaign, i.e. people who drive, in offices, etc.
Last but not least, you get rid of all the costs and general expenses of production and management, all you have to do is consult a professional company that will take care of all the logistics, design and advertising according to your needs. .