You need to do keyword analysis to make sure you are choosing the right keywords for your website. Many companies make the mistake of creating their website using keywords that they assume people would use to find their website. Sometimes there is a difference in what keywords you would use to search for your website and what your potential customers would use to search for your website.
Getting started with keyword analysis
You need to write the obvious keywords first. For this article, let’s assume we’re writing for a photographer who only does pets, a pet photographer. The obvious keywords would be pet photography, pet photographer, photographer, Vancouver photographer, Vancouver pet photography.
Now let’s look at some of the ones that aren’t obvious. Dog photographer, cat photographer, etc. There are some others like: pet photos, pet photos, animal photography, animal photos, animal photos, pet photos, pet photos, pet photos, photos, cat photos, bird photos, dog photos , dog pictures, animal pictures, pet suites, dog pictures, puppy pictures, place pictures, and animal art.
Now that you’ve created this great list of potential keywords, I’m sure you’re wondering, now what? Let’s see which keywords are searched for most often and which keywords have less competition. On Google “pet photography” came back with 24,900,000 results. This is a lot of results. The more results, the more competition, the harder you have to work to get a good placement.
Back to basics.
Since we are pet photographers based in Vancouver, BC, Canada, we may need results a little closer to home. I can only assume that people in Vancouver looking for a pet photographer would look for one in Vancouver. Hence, using the term Vancouver pet photography. The term Vancouver pet photography on Google returned 1,870,000 results, making Vancouver pet photography a better keyword with less competition. Now let’s take a look at: Vancouver Pet Photographer, this keyword returned 3,360,000, which is 3x more than the last keyword we looked at. I’m sure this gives you an idea of how we make sure we have the entire list of all the keywords that a potential customer could use to find your website.
Now that you’ve reviewed each keyword and been able to see how much competition there is for that keyword, it gives you a better idea of which keywords to use. Now a quick tip. Optimize each page with just one or two keywords. Do this on your entire website and make sure you have a really good navigation system on your website so if your potential customer is looking for pictures of dogs and ended up coming to your website in 5 pages they can still find what it is . looking because it has a great navigation system or sitemap that will take you to the right page. Also, for more competitive keywords, you would have to create more pages for that keyword.