Many SEO and web development companies think that search engine rankings are significant, and that is why proper SEO monitoring is necessary, but is this the main thing?
The issue is that some websites rank very well for high search volume keywords and reach users, but they don’t get any benefit from it because the keywords used don’t meet the user’s intent, they are not relevant to users. who enter the web and therefore leave. hence because they do not find what they were looking for, creating a bad user experience.
Search engine ranking for keywords can be substantial and key to business and SEO, but only if the keywords are intended to drive relevant traffic, provide conversions, and improve ROI.
Some brands or companies use certain keywords that they think are valuable, especially because of their high search volume, but the important thing is to use keywords that interest customers (0 users) to reach the target audience and not the users who they have no interest in the page itself.
Getting to the top is not easy…
There may come a time when individual websites reach the top positions in Google and other search engines for keywords that they consider relevant, but they do not achieve it or sales increase. This goes to show that getting to the top positions in search engines is not always the key to success unless you have chosen the keywords to place for better performance and more profit from it.
Many SEO professionals charge based on the keywords they seek to rank for, and SEO tools that take into account the keywords placed as a relevant factor. But the truth is that not all keywords have the same importance at the tracking level and this is a great effort that you do not need to make, especially in large companies.
Relevance is key for Google
It is best to look at the keywords that get good conversions and are relevant to users, also paying attention to long tail keywords because although they do not give as many visits, they are added to the others and also focus on users more specifically. You must follow the keywords that do bring visitors, relevant visits and not users who will end up going because the web is not interested in them.
This can be done over time with an SEO tool because in the analytics it does not show as much information about the keywords that certain users go to, and by analyzing the visits to your website. It’s also good to have your website on Google Webmaster Tools for better tracking.
The question of whether on-page keywords are needed to rank higher will vary by domain, as if the website is a high authority site with quality links and useful content, it may rank well for keywords even if it doesn’t. includes them on the page. And although sometimes it is not essential, and perhaps it has less weight than before, we believe that the domain name is still a factor that search engines take into account in web positioning today.
Long tail keywords matter…
When you don’t have the exact words on your page, but relevant enough to a search term reached through the search results, we encounter query expansion as search engines like Google can understand. certain concepts as synonyms to reach them. Terms that you did not foresee initially can be interesting later if they give good results according to your business objectives with the web to the position.
On the other hand, Google also takes into account contextual data to provide search results to users taking into account previous queries. This can also make it difficult to track your keywords.
Tracking search engine rankings can be exciting on an informational level, but high rankings are only of concern if the keywords deliver visits, traffic, and conversions on a business value level.
While high rankings can help overall success, they are not a reliable measure of website success. Therefore, the main factors to take into account are the increase in traffic and income along with other conversion indicators. what do you think about it?