Most experts will admit that one of the best and fastest ways to earn great income is network marketing. The reason that many of these same experts generally do not recommend MLM as a source of income is that only a small percentage of those who start an MLM business are successful. The percentage of those who are actually successful is not much less than that of those who are successful in any other type of small business. Most small businesses fail within a few years.
If this sounds depressing, don’t worry. In fact, it is good news. By understanding the causes of network marketing business failure, you can overcome these problems and be on your way to success. And the best news of all is that there are millions of struggling marketers who need your help to overcome these same barriers. You will see that we are talking about a completely NEW MODEL here. You can achieve your dreams, and you can have the satisfaction and increased income of helping others achieve theirs.
The three barriers
So what are the three barriers? Well the first is to find enough clues to talk to. Anyone who has spent any time in MLM has had the feeling that they have no friends left. Most have bought leads at great cost that they called or emailed, only to find that they are at least the fifth person to contact that lead about a new business. How do we find quality leads that don’t cost us an arm and a leg?
The second barrier is time. Talking to enough people to develop our business, usually while working full time, is next to impossible. This is especially annoying when 99% of the people we talk to are not interested and half of them don’t tell us until we have invested a considerable amount of time (and money). Email has helped, but time is still a big problem.
The third and final barrier is money. Network marketing often takes a good amount of time (months or years in the old model) before we start getting checks big enough to leave our full-time job. Meanwhile, we are spending money marketing our business. Network marketers often run out of money to market before they achieve business success.
Solutions to the three barriers
Okay, those are the barriers, but you read all of this to find answers, right? Well, here they are. The answer is a new concept in network marketing called attraction marketing. The idea is to attract a large number of potential customers using proven techniques on the Internet. They are people who are already looking for what you have to offer. In other words, they are prequalified.
You are spending a small amount of time getting good information like this article on the Internet and attracting large numbers of people. These will be people who already know you through your information and have a much higher level of trust in YOU than some potential customer who bought and called on the phone or by email. With the right tools, much of the sorting process is done by your computer. To find a list of my favorite resources for learning how to attract prospects, check out My Favorites on my Attraction Marketing Blog.
And the best news of all is that it takes a bit of work, but the cost is very small. In fact, through the power of affiliate marketing, you can get paid to find these leads, giving you some income to increase your marketing efforts. All you really need is the knowledge, some step-by-step (click-by-click) instructions to get there. And it is important that these are simple instructions that even a computer novice can follow, because even if you are a computer expert, some of your potential customers will not be.
It sounds too good to be true? I thought so too until I started reading and applying the principles of attraction marketing. Now I generate dozens of leads every day, and they come to me, I’m not twisting their arms. And so far I’ve spent less than $ 100. Give it a try, I’m sure it will work for you too. See my favorite resources on my blog.