Strong images give marketing and advertising campaigns an edge. A picture can say a thousand words with great memory value. Catchy images can attract better than a tag line, offer visual clues and greater detail that can be seen and understood. Photography is about being creative. Creativity really has no borders, the different combinations offer opportunities to get the best images. Here’s how you can increase sales with creative images of your products.
Show the details and the quality of the finish of the products.
Photography offers companies the option of displaying the finest details of products. Of great importance to customers is the need to take a close look at the finish quality of the products offered online. For example, a simple cup of coffee, photographed with the right lighting and background, will highlight the quality of the finish and create a desire in the buyer’s mind to add it to the cart.
The right background can improve image quality
Imagine a genuine leather bag on a small rock next to a small stream of clear, gently flowing water. The bag portrays many features in a single picture. It portrays through images that the quality of the leather bag will see it through different climates. The right contrast and background make the products look interesting. Compare this to a plain, uninspiring white background and you will understand the difference. However, it should be noted that e-commerce sites insist on a white background for products.
High-resolution images that deliver better images even when magnified
Product and catalog photos on websites and e-commerce sites are expected to offer high resolution when zoomed in. This can only be achieved by relying on the right equipment to capture high resolution images. Without exception, customers who choose products online zoom in on product images, regardless of make and model. Therefore, it is important to capture images that offer zoom.
Multiple angles for better appraisal and appreciation
Products should ideally be represented at various angles. Buyers are looking for clear images of products at various angles. A front view of a chair, for example, will say very little about the angle of inclination and depth. Therefore, look for appropriate angles. The need to maintain the same distance between the camera and the products is of great importance. This is because two different images of the same product, from different distances, will present a skewed image of the product.
Adequate lighting to ensure closer reproduction
It is important that the lighting chosen for the shoot never affects the appearance of the product. Some products look different when exposed to different types of lighting. While it is a fact that it is impossible to prevent color and texture change during playback by capturing images, it is necessary to ensure that the captured images are as close to the original artifact as possible.
Product photography is an important aspect of product promotion. Visual ads have been shown to be effective for most products, as they actually need very little to explain an image.