The conventional concept of getting to know new products or brands after visiting the point of sale or the store has already changed. Instead, these products or brands today reach the customer through smartphones, social media sites, applications, etc. These are some of the latest developments or trends that may affect the digital marketing scene this year.
The concept of live streaming
Video marketing techniques are expected to replace conventional content marketing strategies in the near future. The benefits of live video streaming have started to have an impact on the long-term prospects of video marketing. Brands are researching how to attract customers through live streaming techniques. The live streaming technique opens up the possibility to interact with customers in a more compelling way. With the rise of smartphones and the rise of internet connectivity, live streaming techniques have penetrated a very large audience. Apps like Periscope have already started to create the magic! The application allows the user to create videos via live broadcast and share them on Twitter. In this way, the customer gets an interactive platform to give the necessary comments about the product. Live streaming can be used effectively for occasions like product launch, brand promotion, etc.
Facebook and Twitter insights
Until now, most Internet-related searches revolved around the search engine giant Google. Things have started to change. Brands will no longer have to rely or rely solely on Google to build business. In the very near future, Facebook may feature a search engine option within the social media community. Facebook’s messaging app will play a crucial role in the business. The customer does not need to log into the e-commerce site to purchase a product, but will be able to transact directly through the app. This is a clear advantage of the fact that customers get different options than Google.
Snapchat is gaining acceptance, especially among young people, and therefore its future prospects cannot be overlooked. There are an estimated 100 million active Snapchat users in the world based on 2015 statistics. And the numbers continue to count at an accelerating rate. Organizing marketing campaigns with the help of photos and video clips works very well through Snapchat. Marketing ads posted through Snapchat have specific time limits and also have an expiration date.
Instagram thrives thanks to the fact that visual content has greater penetration power with the audience than any other advertising strategy. 2016 will see big brands and business establishment making the most of Instagram insights. Advertisers will be able to make use of fully functional Instagram ads in 2016.
All of these are trends that will have an impact on the digital marketing industry.