Any business you start should have a mission and vision statement. This statement may not be the owner’s current concern, but not making it will definitely give future customers a general idea of where their business is headed.
What is its importance? Have you heard the saying, “You won’t know how to get to your destination if you don’t know how to get there?” This contribution is usually attributed to planning. But planning involves a specific set of goals and objectives. Without a properly outlined objective, one does not know where their actions are leading. The plan serves as your map, and your goals or mission serve as your guiding light. The vision is what you want to achieve, staying focused on the goals and plans to achieve that vision.
Did you know that your company mission statement says so much about your company that consumers don’t need to bother reading your company profile? Take the business of marketing and selling soy candles as an example. Not everyone may have heard of your product, but any business starting out will be known for what their products contain and deliver with every consumer’s use.
With the prevailing environmental pollution and wellness awareness being promoted all over the world, people are striving to use environmentally safe products, thus promoting wellness. Environmental conservation enthusiasts will always be looking for ways to minimize their part in contributing to the total pollution that the world is creating. Health and wellness consumers, such as those who frequent spas and saunas, will appreciate the scent of candles during their massage session. Naturally, they will ask about your name and source. Where does your mission and, consequently, your vision fit in?
By your company’s mission or goals, take for example: promoting environmental soundness and holistic wellness – you are declaring in one simple sentence a company that is both health-oriented and responsible. Your product, as in this case, further confirms this mission statement. Consistent, right? As such, if in case your vision statement is the nation or the world’s leading provider of aromatherapy equipment and supplies, that wouldn’t be a fuzzy dream after all, would it?
Going back to that situation where the health spa client inquired about the origin of the scented candles, the attendant and therapist may not have direct access to you as the provider, but are made aware of the contents of those candles. This is to affirm your company’s dedication to wellness, which means more consumers for your products. However, rest assured, this is a strategy for these health clubs as part of their client recovery programs. More customers for your health and wellness clubs who enjoy your eco-friendly scented candles also means more consumers for you as their preferred eco-friendly supplier. This means more revenue and profit for your company, thus validating that your road map, symbolized by your mission and marketing plans, are the right mix for the successful fulfillment of your company’s vision.
And now, let me ask you, where are you headed?