What is Youtube?
YouTube is an online communication site for the public. It allows registered users to upload videos that will be made available to the public. All videos posted on the site can be viewed by anyone who enters the site. The published videos are from beginners to more professional videos and all this is free. That is the reason why YouTube is considered a great tool to use in social media marketing.
Is YouTube really a great tool?
According to Alexa, YouTube is the fourth most visited place by people next to Google, Facebook and Yahoo. That is why it is considered a worldwide phenomenon. So if a marketer will use it to promote their services or products, it is sure that many will be able to see it. And it is a fact that the more people know a service and a product, the more potential consumers there will be. Are you starting to see the picture of what I’m saying?
When it comes to the video you’re going to post, you need to post something that people find interesting or useful for them to see. Of course, if they find it uninteresting, they won’t give a second to play it.
So to give you ideas and ideas on what to post and include in your video, here are some helpful tips to keep in mind when planning your next video.
Tips for planning your video:
1. First, you must have an outline. You should think about what will be the central concept or message that your video will present.
2. If your focus is on marketing, then you need to keep in mind that your YouTube marketing strategy should focus on attracting as many visitors or viewers as possible. Well, YouTube has its own built-in search function. What you need to do is find out which words or phrases have the most searches related to your core concept. You can also use free research tools like Google AdWords or the Wordtracker tool.
3. The next thing you need to do is check your competition for the keywords you have selected. Or you can check out the top videos and see how they came up with a video that caught the interest of many.
4. After gathering the necessary information, you can now plan your script and begin filming your pre-production. Take into account the special effects and the type of focus you will use. Remember that a good planning strategy is one of the keys for things to run smoothly and correctly.
5. Lastly, use the selected keyword in your title. You should also include it in your video description and tags. The description of the video should appear as if it answers the common question of viewers “What benefits can I get from watching this?” Keep in mind that you want to have good SEO results, so you really have to know how to optimize.
That is all! It sounds easy, but it takes time to perfect this process. Once you get the hang of it, your video is sure to be at the top of the list and you will have traffic coming to your website.