Email remains among the best marketing tools you can use to improve your business returns. With the right strategy, you can nurture leads and increase sales because email offers easy customer acquisition, awareness, retention, and eventual conversion. With the right software, you can build email lists, send messages to relevant contacts, and even use templates to put together an email marketing campaign that pays you handsomely.
When it comes to email marketing software, there’s plenty, but when you know which features are most important in a solution, you’ll be able to select the software that works for your business goals. Not all software options are designed to work the same way and therefore some will be better than others in terms of overall performance. Here are some of the most important features that the best email marketing software should have.
1.CRM Integration
Automating marketing processes offers many benefits and this is something you should be able to achieve with the right software. Customer relationship management should be easy to integrate with your software so you can align marketing and sales into campaigns that are effective in generating solid ROI. Interacting with customers helps you discover many things so that you can offer them what they expect from your marketing. Proper CRM integration makes real-time data updates easy and ensures that all your records stay up-to-date for upcoming campaigns. Check that the software API makes this type of integration possible.
2. Visual customization
The truth is that people decide to read or ignore the content of the email depending on how it looks. When you’re looking for good email marketing software, you need to offer compelling images so you can put together a campaign that targets an audience that will love to read. Drag and drop functionality, pre-built templates, photo editing features, and responsive design are some of the important aspects when it comes to visual editing in their software. With the features, you won’t need to redesign newsletters every time you need to communicate with your customers and prospects. The right software will take the guesswork out of it and allow you to create a winning campaign design right out of the box.
3. Reports and analysis
An overview of the performance of the email marketing campaign is of great importance. This is the only way you will be able to know which metrics are generating positive results and which ones are not working. You build a campaign hoping it meets your goals, and your email marketing software should help you keep track of what matters most. With software analytics, you can see the devices subscribers use to read emails, whether they print, forward, or delete emails, how long they take to read your content, and even which email content receives the most of clicks. With such insights, you will be able to optimize email campaigns in such a way as to improve overall results.