SEO helps establish brand awareness
The term brand recognition is the level of brand recognition that a target market has. It shows how familiar customers are with a brand’s products/services. One of the most important steps in marketing a product/service is building brand awareness.
SEO makes sure that search engines can easily find the products/services through regular, organic search. When a website maintains its higher ranking, it will be more visible to users online.
There is a higher chance that viewers will click on the link, which directs them to the website. That being said, SEO can benefit a business by establishing their brand awareness a step further.
SEO makes sure that a website is mobile friendly.
SEO improves user experience as Google Search added another parameter to rank higher and this refers to making websites mobile friendly.
In April 2015, Google Search made a statement about how mobile friendliness played an important role in ranking websites on Google Search. This change will improve the user experience and provide smooth navigation on the website.
Businesses that like their website to register well on a variety of mobile devices can enlist the help of Google.
SEO is considered a long-term marketing strategy
The time it takes for a website to reach the top ranking is the same as it takes to drop it down the list. SEO is considered a long-term marketing strategy, in which a minimum duration of six months is needed for a website to stay at the top of the ranking.
As long as Google’s algorithm is not changed or the competition has not come up with more powerful SEO strategies, it will not be easy for a website to drop in search rankings.
SEO helps to gain market share
When a website stays at the top of the search engine listing, online users can easily find it. These users can be considered as leads. By the time they find the information they need from the website, there is a chance that these leads will become customers.
Customers will most likely make a purchase, sign up for a newsletter, or sign up to become a member. Either way, the conversion rate increases. As a result, the company gains market share.
SEO allows synergy of all online marketing activities
Every online marketing strategy used plays a role in the success of your SEO efforts. These marketing strategies including blogging, content marketing, direct email, e-commerce, social media marketing, and web management help improve rankings on many search engine sites.
Integrating all of these online marketing activities and aligning them towards a common goal will allow businesses to succeed in their marketing strategies, which include SEO.
SEO increases followers on social media
Once a website makes it to the front page of search engine sites, it will be discovered by more online users. Brand awareness can go a long way even across different social media channels. Most of the time, when online users visit a website, they click on social media icons and eventually become followers.