choose a good domain name it is crucial to the success or failure of your business. You might be wondering how something so small and light could impact your business, but the best way to compare this is to think about the importance of location for an offline business. If you don’t have a good location, you probably won’t get many visitors. The same is true for a good domain name as well.
Here you will discover the six qualities that a good domain name has must have to ensure maximum success.
1.) Memorable
A good domain name must be memorable. Yes, we have the option to bookmark a site that we like; however, the hard truth is that many people do not take advantage of bookmarks. So you need to make sure your domain name is easy to remember and packs a punch.
It should be easy, memorable and direct. Avoid complexity and it is usually a good idea to avoid initials in most cases. The only exception to this rule would be if the letters represented the name of the website or company and were still easy to remember.
2.) Short and Sweet
Twenty characters is the maximum you should use for a good domain name, ten is even better. A long and complicated domain name is not going to help you. Your best bet is to keep it short and sweet. A good domain name is less than ten characters; a good domain name is less than twenty characters. A bad domain name exceeds twenty characters.
3.) Be selective with your extension
There are various domain extensions available to you, such as .com, .net, .org, .tv, .info, .gov, etc. However, some of these work better than others and are more memorable at the same time. It is important to understand that some extensions also have restrictions, such as .gov being reserved specifically for government websites. The .com domain name extension is by far the best, because it is the most widely used.
The .net extension is second best, but be prepared, most people will type .com before .net if they can’t remember which extension you use. The type of extension you use can also influence the type of website. Some people have come to expect certain things when using a particular extension. For example, .org is often used by non-profit organizations and educational websites. .info extensions are generally used for informational websites.
4.) Spelling is everything
Having difficulty spelling the domain name could cause you some trouble. Again, many don’t even use markers; therefore, if their domain name is difficult to spell, they may end up on a competitor’s website. A good domain name contains only words that are easy to pronounce, has a good mix of words or letters used in everyday language, and does not contain foreign words that might be difficult for non-native speakers.
5.) tell a story
A good domain name should be descriptive and tell a story. In other words, when your visitors, customers, or potential customers see your domain name, they should instantly know what they’re going to find. For example, if it’s your business, a business name is good.
6.) Avoid fancy symbols
It is never a good idea to use numbers or hyphens within your domain name. Even if your domain name is memorable, many people won’t pay attention to the symbols, which could lead them to someone else’s website.