Before embarking on your online video production strategy, you need to clarify a few things. Video has the potential to increase your sales and gain many more subscribers, so it is a good idea to take the time to plan how you intend to best use web video production.
You must ask yourself who your target audience is. Understand your demographics and any other details you think are necessary. YouTube has the power to increase your traffic, but you need to understand how to use it.
It’s really not worth getting on the bandwagon and doing something just because someone else is doing it. Any digital video marketing you undertake must be of strategic benefit to your business, otherwise you will not get the results you want.
Discover a website video production strategy that you think will suit your business model. Once you have done this, you will find online video production services that can help you achieve your goals.
These questions need to be answered:
- Does your client use the Internet?
- How fast is your internet connection?
- Are they using their mobile phone to access the Internet?
- Are your company and its products familiar with the customer?
- Do they buy from you regularly or have they bought it in the past?
- Are there other services you can offer them?
If you find that your customer base uses the internet, then you know right away that they will be able to access the video content. It would be a fair assumption to conclude that you could target them with online video content. By doing YouTube marketing, you will have a better chance of getting sales and new customers.
Secrets of video marketing
The main video site is YouTube and it has a large number of users all over the world. However, there are many other video sites that you can upload your video to as well. There is a site called Metacafe that is quite well known.
There are also many other sites and the more you spread your content, the better traffic you will get. Try varying your online video production marketing and you will reap the rewards.
Use video editing software to insert your website link into the video. You need to let your viewers know how they can reach you. Also add the link to YouTube description box after you have uploaded the video.
Before doing any video production on the internet, you need to research keywords very carefully. If you make a mistake, it can affect the ranking of your videos in search engines.
With online video production it is important that people can locate your video otherwise you will find it difficult to get traffic and indeed sales.
With this in mind, you should choose keywords that have adequate monthly search volume. Related keywords as well as long-tail keywords are worth looking at.
Once you have your main keyword, go ahead and name the video file. The file name must have the keyword somewhere or it could even form the full name. When the video is uploaded to YouTube, the keyword should also form the video title and be added in the description box somewhere.
What kind of online video should we create?
You should try to inform or educate the viewer about your product or service. It’s nice to add some humor to it too, but this isn’t always possible.
Try not to make the video too boring by nature and at least sound happy. This should help create a production that appeals to the viewer. The length of the video should be around two minutes, otherwise the person watching may get bored and look at other videos.
People love to be educated about things and you can demonstrate your product or service to them in the video. You will see many examples of this on YouTube. View demos or reviews of your favorite camera or smartphone.
We all love honesty in our reviews, so talk about the good points, but don’t be afraid to mention the negatives. Your online video production will earn the viewer’s trust if you provide a good honest review. The better your video, the more visitors you will get to view your website.
Video Presentations
Have you ever given speeches or presentations at seminars? This would be great footage to capture on video. You can upload it to YouTube, but you can also sell it as a product, perhaps as a DVD. People interested in your regular content would be willing to buy something like this as it offers tremendous value.
Videoblog
A video blog is also called VLog. If you’ve seen or used a blog before, then you know it’s all about reading text. A video blog is essentially an on-camera blog. Why not film someone talking about the company or product and upload this footage to the video blog? You can also make a video blog about the day-to-day events of your life or business.
Video testimonials
Have you ever seen a text-based sales page full of testimonials? Sometimes they have a photo of the person giving the testimony. The problem with this kind of thing is that it is not always possible to trust these testimonials.
A video testimonial is better. Ok, confidence may not improve much, but at least being able to see and hear a real person testifying may be more favorable. Sometimes you can see video testimonials after a seminar, for example. Audience members talk about how they found the event.
Video sales pages
A long, dry text sales page can be difficult to get our attention. Why not turn them into video sales pages? It may take a bit of preparation for online video production, but the results are much better, especially if you are making small business videos.
When there is a voice speaking the sales text aloud, it helps build trust. You can even demonstrate the product on camera. You also don’t need to show yourself on camera. You can use the words from the sales page in the video and talk about it. You would be narrating the sales page in effect.
If all of this is out of your reach, find an online video production company that takes care of everything for you. There are also many online video production courses available to get you on the right track.
conclusion
Choose the right online video production strategy for your business. Make sure you find it useful. You have the opportunity to get better sales, increase your customer base, and really make a name for yourself through the use of online video production.