Definition:
Video Marketing refers to the promotional strategy deployed by companies to promote products and services through the use of short, attractive and educational videos. The main purpose of preparing such videos is to induce or spread the knowledge of potential customers about an organization and its products. An entrepreneur can entice a potential customer to buy the product by spreading awareness of it. The visual demonstration of the message makes the ad or promotional video appear lucid and visually appealing.
Meaning:
In an ad that is made up of text, a potential customer has to read the text to discover the message being conveyed. This consumes time and effort on the part of a target customer. However, if the same message is communicated through a visual demonstration, it is less time consuming and the customer easily grasps the message. A visual illustration has the potential to create an impact on the mind of a viewer. Therefore, a promotional video should be short, engaging, and informative in nature. These features in a video help the viewer to retain the message longer. It may entice you to buy the product or service mentioned in the video. Many marketers use internet marketing videos due to the emerging trend of more people turning to the internet for information. Therefore, online video helps you reach a wide range of top prospects instantly. Online video allows you to reach target customers across geographic boundaries and get the maximum number of customers. This broadens a company’s customer base. It also allows an entrepreneur to take advantage of the international market and make his presence felt not only in the domestic market but also in the foreign market. Online promotional videos are more attractive compared to other types of advertising. It grabs the viewer’s attention quickly and ingrains the intended message much faster than plain text. A video can give a demonstration of the use and usability of a product. You can also add effects to the video to make it more attractive.
There are many video marketing services on offer if an entrepreneur decides to get an engaging video made by any good company. The technology has also improved tremendously, giving you different tools to track traffic and analyze results. There are several tools available that show the number of times potential customers watch the video. Others help you know the number of visits paid by customers after watching the video. Many other types of tools show the number of visits converted into sales.