As a freelance writer, are you having trouble landing new clients? Would you like to be able to increase your client list by 5, 10 or 15 more clients? May! Here’s how to use special reports to not only blow your competition away, but also make it effortless.
What kind of special report should I write?
Before I get into this, let me tell you a little story I read years ago that made a woman extremely rich.
Barbara Corcoran, for those of you who don’t know, owned one of the largest real estate companies in New York City for years, The Corcoran Group. She sold it for $66 million dollars in 2001. She started the firm with a measly $1,000 in 1973.
Freelance Writers: The Power of Special Features — From $1,000 to $66 million
So how did The Corcoran Group manage to grow from a sole proprietorship to selling it for $66 million? The rise began with the now infamous Corcoran Report.
To provide a brief overview, Ms. Corcoran has produced an industry report on real estate in New York City. She distributed it to the media and it began to be mentioned in reporters’ stories. She also began receiving calls for interviews based on her status as an “expert” in the real estate industry.
Pretty soon, her agency started getting mentioned all the time. With media coverage comes notoriety, with notoriety comes clients, with clients comes money.
Freelance Writers: How a Special Report Overcame Poverty, Dyslexia, and More
The fascinating thing about Mrs. Corcoran is that she comes from a very humble background and is even dyslexic. She was one of ten children in a working-class family from Jersey. Before dedicating herself to the real estate sector, she held positions as a waitress, telephone operator and flower delivery person.
The power of this report catapulted his career into the stratosphere. For this day, The Corcoran Report is the gold standard for finding information on real estate markets in Manhattan, Brooklyn, the Hamptons, and South Florida.
Freelance Writers: How To Decide What To Write About In A Special Report
The first thing you should do is consider your niche. What questions do they ask you the most? What information do you think your customers will find most valuable? This is the basis for your special report.
A special report must answer some burning questions for a defined niche. If you’re a travel writer, for example, you could write a special report on how to hire a travel writer and give it to potential clients for free.
In it, you could cover topics like how much to pay novice writers compared to experienced ones, what types of travel stories increase traffic, how to make sure travel writers use SEO tactics on every article submitted, etc.
The bottom line is that an industry report can get customers looking for you, rather than the other way around.
To learn more about the hot niches in freelance writing that make landing jobs easier, get the freelance writing jobs report. It’s free.