There are many people with videos that have hundreds of thousands and sometimes millions of views showing ads, but are they really making a lot of money? According to a recent news article, a girl who was producing beauty advice videos had to give up and go back to ‘real’ work because she wasn’t getting enough to live on, despite a huge number of subscribers and views. .
Why would this be?
There could be a few reasons, possibly ad targeting, the target market had little or no disposable income, maybe there was no secondary monetization, or other things. However, most good video marketers would agree that based solely on ad revenue, making a decent amount of money solely through video creation could be a make-or-break affair.
How could things be improved?
The first thing would definitely be to not rely on ad revenue alone. Even an Amazon affiliate link to a related product or CPA (Cash Per Action) offer, in which someone clicks on a link to a site, enters simple (usually) non-personal details, can earn as little as a few cents. a couple of dollars will probably improve endless income. Affiliate themed offers like these abound on the internet and far from being a fraudulent form of marketing, they are simply an extension of the commission-based sales that have been familiar to the retail world since it began. These links would be placed in the description box or even in the comments section. Anywhere where they can draw attention.
Speaking of getting attention, that’s definitely something to do. At least 3 times in a video and maybe more if it’s longer than average: at the beginning, in the middle and at the end, if only because of a text message at the bottom of the screen, although it’s better if you mention it the presenter. With YouTube’s own subtitle system, these posts can even be live links, making it easy for the viewer to convert into a potential or potential customer. It just needs to be said somewhere, that a live link is present for something useful or valuable to the viewer.
This mention, also known as a ‘Call to Action’, is often missing, not only in videos but in many other forms of sales advertising. Don’t assume that the reader or viewer is so dumb that he doesn’t know what to do. They just need reminders sometimes and require a push in the right direction.
From a long-term standpoint, it’s much better for a viewer to become an email subscriber. Yes YouTube has its own system but it just pushes a returning viewer in the direction of a producer’s new video whereas an email subscriber might point directly to a new production so it might be a good idea encourage viewers to send an email. landing page, where a reward or gift is offered in exchange for your email address. This usually means buying the service of an autoresponder or mail management company, but it also means that repeat viewers can be contacted and given more details as the producer sees a need and not just when a viewer drops by again. Youtube.
So the answer is ‘Yes’, it is possible to make money from YouTube, but it won’t be the sporadic drips from the sometimes random advertising system.