There are several small and large companies that have used YouTube marketing as part of their overall marketing strategy. However, many companies quickly discover that they are unsuccessful with this type of marketing. Businesses that are unsuccessful in using YouTube as part of their marketing strategy generally fail for the same reasons.
First, many companies will create a YouTube channel and then start uploading nothing but “commercials” to their channel. There are very few people who actually search for “commercials” when they visit YouTube. Companies that create a “viral video” experience, in which they create characters and a story to sell products and services “covertly,” are 400 times more successful with YouTube marketing.
Another problem that causes companies to fail when it comes to YouTube marketing is the number of videos they upload. If you don’t update and upload new videos to your YouTube channel on a regular and timely basis, you won’t get a huge audience. The companies that are successful with this type of marketing are companies that constantly upload new videos and update their accounts.
The more up-to-date your YouTube channel is, the better your chances of gaining a following and becoming popular. Most companies that have been very successful with YouTube marketing will upload 1-3 videos per week! The more updates you create, the more people will arrive and the more traffic you will generate for your business.