ACN is the world’s largest direct sales company in the telecommunications industry. They provide popular services such as local and long distance phone service, home security systems, Internet service, satellite television, and their newest addition, digital phone service with a video phone that allows users to see each other while talking. . The video phone features face-to-face conversation along with traditional features like call waiting, caller ID, call forwarding, and three-way calling. Like many other network marketing companies, ACN claims it can offer superior service on items that people already use every day, thus creating opportunities for its independent sales consultants. I offer this neutral third party review of ACN as I am not affiliated with the company at all.
The success of an ACN business depends on the consultant’s ability to sell the product and recruit new people into their downline. This is no different from the “secret” of success with any other MLM company. Sell and recruit and you will create the residual income that every entrepreneur longs for. Although ACN provides training, they are still not immune to the industry statistic of a 97% failure rate among distributors. Usually this is due to the new ACN consultant’s lack of marketing experience. The typical start for someone new to MLM is to be instructed by their upline to make a list of everyone they know and then try to get the people on the list to watch a video, attend a presentation, read a brochure, visit a website, etc. … This technique is also common with new ACN reps. Although it seems simple and easy, there are some basic human psychology reasons why it rarely works. These days, most people are immune to publicity and the concept of “being sold.” This is especially true when it comes to launching a network marketing opportunity. If you want to test the validity of this statement, simply call 100 people you know and invite them to a presentation at your home to discuss a network marketing opportunity. Then wait and see how many of them show up!
The key to building a great MLM organization is no longer within a warm market list. The industry has changed and we, as network marketers, must change with it. The world has moved online to get almost all of their information, forcing home business builders to learn internet marketing techniques and get connected, too. Using principles of attraction marketing Where people can search and find relative and relevant content and use it to solve specific problems in their lives, you are now creating the next wave of fortunes.
Attraction marketing with ACN requires careful preparation, study, proper technique, education, trial and error, and work. This is where most people lose interest. They just don’t want to take the time and make the effort to do these things effectively. As a result, it’s no surprise that the churn rate at ACN and most other companies is so high. The system does not get rich quickly, nor does it get rich with little or no work. The bottom line with ACN is that if you are willing to learn and do things that very few people learn or commit to doing, you can definitely achieve a level of financial freedom.
A final note of importance is the concept of developing an intellectual team. In this industry, the team you join can make a difference in the world. To really win big, you need to be involved with a group of people moving in the right direction, with the right focus and the right information. Combine the right techniques with a winning team and you are well on your way to achieving all your dreams!