Do you feel like your leveraged sales have stalled or plateaued? This can happen over time as the market becomes saturated with your content or others with similar tastes. It is advisable to consider some future changes to your products, such as a redesign plan to be carried out in the future in case of this situation. If you have moderate traffic to your site, like 200-1000 visitors a month and not just from making updates. Their passive products may have a recession from all points of view. You can change this with an aggressive rework.
Breathing new life into your leveraged sales products
Nobody wants to lose traction with their leveraged sales, but it can happen. You may forget to share it on social media after a while. Perhaps you forgot to run a paid search engine campaign for a particular item. Things can happen; however, this does not mean that you have to start from scratch. It means you can do one of two things, either give up and delete everything or two take a look at what you can do to improve the material of passive products. Option two is the best way to keep costs down when running your business.
Now, if you have an ebook on your site as a leveraged sales tool, you can do a lot of things to improve the life of the article. You can redesign the cover, package it with an audio clip, modify the written content inside, improve the store copy to help with conversions. You can also offer free copies for email subscriptions and other tricks to improve your presence. If you have a series of podcasts, you can tweak the topics and improve the audio quality with better equipment. You can also upload it to sites like SoundCloud and iTunes to help with traffic.
Don’t give up ground with your leveraged sales
As time goes on, you must not give up ground with your leveraged sales. You can always add new content, new products and try a different presentation of them. Sometimes you have to rework an entire product and this can take time, so try to do it during your slow time. An ebook is a good example that can be redesigned from scratch. You can also publish your videos on DVD through Create Space for a different product. Keep looking and weighing your options, some ideas may not work for you.