Of all the various marketing strategies that entrepreneurs have tried over the years to make their businesses viable and increase their financial profits and make profits meet or even exceed their margins, email marketing remains one of the most. powerful. Online business owners who use emails as a powerful tool to get their message across to their prospects find this marketing technique to be very effective indeed.
But marketers must be very interested in this marketing campaign because most of the emails may have been opened by a large number of audiences, this is actually a good sign, but what is much better than the Emails that are read are the click-through rates generated by the stakeholders. email recipients. However, getting a high click-through rate is really a big challenge and there are actually tips on how to increase the number of clicks your email marketing campaigns could achieve:
The first thing that online businesses should focus on is improving email open rates before recipients can visit the business page. Some of the most important elements in achieving high email open rates are:
o Writing a compelling or attention-grabbing subject for the email will force recipients to click due to the engaging subject indicated in the email.
o Keeping the email list well targeted is another essential thing
o Send people e-mails or newsletters that they are interested in reading about; excellent and highly optimized content would create a strong impact on recipients.
According to recent studies, being able to integrate a social sharing option could accelerate click-through rates by up to 30% and adding more social sharing options would largely generate more than 55% clicks in email marketing campaigns electronic. The rationale behind this concept is that the actual recipient might not be interested initially, but by adding social sharing options, they could share current benefits and promotions about your business with some of their interested friends.
· Get straight to the point and avoid misleading words or generic links like “Our Facebook page” or “our social media page” when you can indicate the real name of your company’s social media page in emails. This will avoid confusion for the recipients of your email marketing campaign ads, and the recipients will have a much clearer idea of where you are leading them.
· Each email campaign must always be targeted; This simply means that email campaigns should not be flooded with too many links. Email marketing campaigns will be most effective in directing recipients to a specific location by using a specific link for each email they send.
Do some A / B testing on your email marketing campaigns to make sure your emails are being used to effectively generate a few clicks and increase the rate. Remember that the higher the click-through rates achieved, the greater the chances of customer engagement; This will help maximize the potential of the online business to improve sales rate and profits.