To generate sales leads, the best way is to use social media. However, studies show that popular social media platforms like Facebook and Twitter are not very effective in generating quality leads. On the other hand, it has been proven that seminars conducted over the Internet, SEO and SEM methods are quite effective.
Despite these findings, some companies have found Facebook and Twitter to be very effective in finding their sales leads.
What is most suitable for sales leads for your business can only be determined by testing several different approaches to lead generation.
You can enlist the help of dozens of sales and marketing experts to discover which lead generation methods showed the best results for them or their clients. We list some of the tried and tested methods for generating quality leads.
Client recommendation
Customer recommendations have proven to be an effective tool for generating leads. A satisfied customer is an asset for any company. He / she will know what the company offers and most likely have a good idea of what a likely customer wants. The customer is your leader and is well qualified to market your business. Beyond this, you will have great confidence with the prospect as you enter the scene because someone trusts you.
SEO and SEM
These are the cheapest ways to generate leads for an IT company or business-to-business services-based business because these businesses look online when they need service providers. To increase the efficiency of your search engine marketing (SEM), use long-tail keyword phrases, which are extremely specific search terms that typically consist of three words or more. In terms of SEO, think about something instructive, something your viewers could benefit from. After finding your keywords, build content around them.
Cooperative Marketing
This is an excellent lead generation strategy. Partner with matching non-competitive sellers to exchange leads, endorse each other’s goods and services. However, these alliances are not easy to manage.
Provide useful content
You can set the stage for winning trade deals. This is especially possible for companies that create educational content. Never show that you are trying hard to sell your product. Instead, you can provide your potential customers with useful information in the form of blogs, e-books, webinars, case studies, etc., and earn their trust and business.
Talk at fairs, conferences
Present at an event and follow up with personalized letters and emails to the people you met at the event. The fact that the customer has met you once distinguishes you from other service providers.
Using LinkedIn
LinkedIn is a good source of leads for IT companies and professional services organizations. This is because LinkedIn is used primarily by professionals, so it is good for B2B marketers.
You can use Twitter to support sales, as well as to find sales leads by following trade signals.
Give contact details on various web pages
By monitoring website traffic, you can observe people and their preferences. Having your contact information on every page of your website increases the likelihood that people will contact you.
Live chat
Live chat is effective in generating leads, especially since most IT professionals seek quick answers.