Have you ever wanted to deliver life-changing stories and information from the stage, and then go home with a huge check in your pocket? It’s not as hard as you think, and in this article, I’m going to show you how to increase your fee for motivational speaking… whether that means getting paid for the first time or increasing your fee by several thousand dollars is up to you. You
As a speaker, you are hired to present information to an audience that will give them a benefit from listening to you. In an ideal world, you would be paid in direct correlation to the value you provide to your audience. Unfortunately, the reality is that he gets paid in direct correlation to the perceived value he provides to his audience. So, the more he positions himself as an expert, celebrity, and authority, and the more he showcases those factors in his marketing materials, the higher his speaking fee will be.
The first and best way to increase your rate is to simply request a higher amount. Before you dismiss this idea as basic and useless, really consider it: you do what you do because that’s what you asked for. If you are not doing anything, it is because you have not asked for anything. Nobody is going to argue with you if you lower your rate. If you quote $5,000, no one is going to say, “No, we want to pay you 10,000.” It’s just not going to happen. So without asking for a larger amount, you never give the buyer a chance to give you more money.
So get tired of earning so little money. Getting sick of other speakers who aren’t as good as you, who are making more money than you.
The next great way to improve your rate is to improve your image, both your “expert image” and your “marketing image.”
Your expert image is your credentials. Before trying to get a Ph.D. or Master’s, consider a much easier route. I recommend interviewing a few experts on your topic, recording the interviews, then putting each interview on a CD and making an audio series. Now YOU are the expert! You can also transcribe these CDs and turn the series into a book. This is a very simple way to get a lot of credible experience very quickly.
In addition to improving your marketing image, I suggest you create a 4 page brochure. Many orators will live and die by their ‘one blades’, which he considered useless and ineffective. A 4 page brochure, while beyond the scope of this article, is a much more effective route. Essentially this is an 11X17 bi-fold brochure with specific elements designed to get the audience to buy your stuff.
Finally, the last way to increase your rates for speaking is to have so much demand that you are forced to do so because you cannot handle the demand at a lower rate level. Your marketplace will tell you when this moment arrives, and using the steps above will speed up the process of making it happen.
Now go put these ideas into practice and increase your speaking fee!
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