To start creating authentic content, you’ll want to define your ideal customer and know what’s important to share with them to guide them through your funnels, in a way that matches your intent based on where they are in their buying cycle.
share your stories
But you need to know which stories to share. When you truly understand who your audience is and what they need to know based on where they are in their buying cycle, it’s easy to choose which stories to share. And the more you can share with your audience, the better. When you share and engage with them, they will see your authenticity shine through in your relationship with them.
be transparent
Ok, you want to be transparent. But first you need to decide how transparent, then stick with it. Make sure the transparency you are using matches the client’s need. For example, if you claim to make $100K a year, why don’t you show it to them? If you’re just saying you can make money, that’s different. But if you list a number, it’s important to also be willing to show proof.
involve more
A great way to create content is through engagement. For example, if you have Facebook groups that you like to go to, are you using them in a way that is authentic to what you want to achieve? Do you answer questions openly or ask them to send you a private message? It’s probably best to talk about some things openly, even if they’re a problem or a complaint. This will make you even more transparent and authentic to your followers.
Tell customer stories
One way to use content to show authenticity is to collect and share your customer success stories. This is a great way to show what’s working to the rest of your audience. They love reading stories and connecting with people who are already their customers. You can do this in a blog post, on social media, or through live interviews using Facebook Live or Zoom.us.
Be consistent across all channels
Today marketing is expected in a multi-channel environment. You will need to market online and offline and across multiple channels in both environments. So you have to be consistent. Consistency is much easier if you are already authentic to your brand and yourself.
Use different formats
Content marketing requires you to use many different formats of content, many of which you can reuse. For example, if you interview a satisfied customer via Facebook Live or Zoom, you can also turn that interview into a blog post. So you can even use that interview in a book as an example. Also, you can extract quotes from the interview to create memes.
When you learn how to match content to your customer’s buying cycle, using authentic forms of content from yourself, users, and other people contributing content to your industry or niche, you’ll find it easier to create content for your audience. This is because you know that you are staying true to your brand and to yourself.