You want more website traffic. You want more views and visits to the blog. You want more opportunities to speak and present at industry conferences and trade shows. You want more credibility and you want more exposure.
What you should do is write more articles for a larger audience. You need to allow your content to help you expand your potential opportunities. You can simply start writing beyond your niche or specialty, creating articles that target a broader audience.
Develop articles beyond your niche
Having a specialty is great, but your audience is limited by your niche. Not everyone is interested in the history of weaving through the centuries. However, you can turn that idea into something appealing by focusing more on the types of knit items that sell best on Etsy or an how-to article on bringing knit art and crafts to market both online and offline. The expanded theme allows you to expand your audience and increase your exposure.
To go beyond your niche, you need to get out of your own comfort zone and dig a little deeper to produce articles that have broad appeal. Consider the how-to article. To develop a how-to article, you need to work step-by-step with the final product in mind by providing a procedural concept along the way. It may require more explanation because you want to appeal to the newbie just as much as you want to appeal to the experienced person. With how-to articles, you can rely on your experience, hobbies, research, and education to serve as your resources. The goal is to broaden your appeal, thereby broadening your audience.
How to structure your articles
Your articles need to appeal to a wider audience and that starts with the structure. Consider the design of your article. From title to type, your article should have aesthetic appeal that includes shorter paragraphs, simple sentence structure, and section headings with bulleted lists. By making your structure more attractive, readers will go beyond the headline and title to skim through the article before reading it in full.
Your articles must be at least:
Interesting
If you fail to capture the reader’s attention, then you have failed to engage the reader. From the very title of the article, you need to grab the reader’s attention and keep the reader’s interest by introducing the topic promised through the title. Opening with an attention-grabbing first line or paragraph keeps readers glued to your article. However, you must deliver interesting content throughout the article.
informative
Your articles should provide readers with information they didn’t have before they saw your title or read your article. It can be completely new information or a totally different spin on a familiar topic. No matter how you approach your topic, you need to craft an article that remains informative at a variety of levels, from beginner to experienced. Let insights and innovative perspectives draw readers more to your article. Include statistics and facts that support the direction of your article.
inspiring
People read articles for more than interest and information. People want to be inspired. Let readers find inspiration through your articles. Pique their interests to the point where they want more and want to put some of your advice into action. Make readers feel like they can implement new ideas on their own or do something different by using a step-by-step method that you’ve written about in your articles. You want your readers to be inspired to the point where they want to try it on their own.
Benefits of Free Articles Online
Writing free articles has its own inherent benefits. Some of these benefits include additional writing opportunities and paid speaking engagements, including information product sales.
Some other benefits of free items include:
- Increased website traffic
- More blog visits and views
- Increased exposure to a broader audience of readers
- Greater credibility in topics and industries.
You can earn a lot by writing free articles. You just have to be sure to appeal to a wide range and develop content that targets a variety of audience levels.