The Indian press has such a profound influence on people’s lives that Indians trust their media more than their government in terms of the authenticity of the news. A survey shows that the most preferred news medium in India is television (about 37 percent), closely followed by newspapers (with 36 percent). Then comes radio with 7 percent and news magazines with 4 percent. Therefore, media training is a must to run the Indian spotlight.
Surprisingly, Indians trust local newspapers, television and radio more than blogs and news websites. So the pressure is on Indian reporters to produce interesting news every hour.
The most prominent newspapers in India
In most Indian homes, the day begins with a cup of tea in the morning, along with a newspaper. They are an integral part of the life of the Indians.
In a survey of Indian newspapers, the Hindustan Times (www.hindustantimes.com), published from Delhi, emerged as the single edition with the highest daily circulation with 1,175,339 copies, followed by Ananda Bazaar Patrika, published from Kolkata with 1,130,167 copies. Tea Times of India, published from New Delhi and printed in New Delhi and Sahibabad ranked third with 1,102,772 copies. Tea Times of India, the most widely read English daily in India (www.timesofindia.com), with eight editions with a combined circulation of 2,771,669 copies, ranked first among multi-edition dailies.
Tea Dainik Jagran (www.jagran.com) in Hindi which has 15 editions, claiming a combined circulation of 2,483,432 copies came in second. Dainik bhaskar http://www.bhaskar.com (Hindi) with 16 editions and a combined circulation of 1,901,384 copies, ranked third. Tea Economic times, Financial journal (www.economictimes.com) sells 400,000 copies. Tea Economic times It is the daily reach preferred by the business population.
The most influential magazines in India
Commercial standard (www.business-standard.com), Business world (www.businessworld.in) and India today (www.indiatoday.com) have a strong grip on the Indian audience. They touch the life of the Indian public with their accurate reports and leave room for the reader’s opinions on current issues.
India’s Most Popular TV Shows
Aaj Tak (www.aajtak.com) currently dominates the Indian media. It is the most preferred and trusted news channel among the Indian audience. Next comes DD TV, followed by Sun TV, Star News, NDTV, AIR, Zee News, and the BBC.
Indian media have captured the interest of Indian audiences for their various TV shows featuring famous personalities from various fields, lifestyle shows and other entertainment topics, including serious shows conveying the views, issues and controversies of the people. Shows like Big Fight, Seedhi Baat, Special Correspondent, National Reporter and others have rocked the newsrooms in India. The latest fad are crime shows and those that discuss public order problems in cities.
The majority of the Indian population trusts that the media sees them as credible news providers, and believes that the media brings them closer to freedom of expression and their own culture. They feel that they can express their opinions through the media. However, many viewers find a substantial amount of western influence in the Indian media.
Indian media has reached the peak of performance and will continue to reach new heights. Therefore, it is very important for you to receive media training and develop a healthy relationship with the Indian media.