The most common postcard marketing campaigns for small businesses involve simple, uncomplicated designs. It usually consists of a nice, attention-grabbing headline, a relevant and attractive photo, and lines of other copy that includes, of course, the contact information of the business or store, such as phone number, address email and website.
Many postcards already follow this canned design, so why not explore a different approach or strategy to get more attention and overcome the mail clutter owners receive each day? A different strategy wouldn’t just mean changing the design or look of a postcard in terms of colors, photos, or copy. You can create more engaging direct mail material by creating unique content, including special offers, discounts, rebates, or giveaways in the form of coupons.
Yes, coupons aren’t just found in newspapers anymore. In recent years, as coupon fans attest, Internet-based electronic print coupon deals and savings have developed. In even more recent times, there are now coupons that can be received and used directly on people’s cell phones. Admittedly, these types of coupons took quite a while for consumers to get used to, but once they did, these coupons received the same amount of fervor and patronage that die-hard coupon hunters have been giving to newspaper coupons. So why not distribute coupons through cards? This is a really great and profitable idea for small business owners.
In terms of postcard design, it would be best to place a coupon element on the back. The front is where the headline, photos, and other prominent copy are usually placed. You do not need to clip the coupon to redeem it. The recipient would simply have to bring the completed postcard to the store or enter the indicated code to purchase online.
Adding a coupon element to a postcard is a smart and effective way to increase the chances that recipients will keep or keep the card, instead of immediately discarding it. They can be stuck on the refrigerator door or kitchen cabinet. In this way, a company’s product, service, and contact information stays top of mind for days and weeks. This would increase the chances that the recipient will respond to the call to action indicated on the postcard.
The key to creating compelling and effective postcard marketing is to include a very compelling proposition in the form of a coupon, to show consumers that the product or service being offered will meet their needs.