Calling all wholesale baby gift retailers! Congratulations, you’ve chosen not only a profitable endeavor, but also probably the cutest one on the planet. Puppies and kittens step aside; children’s clothing is an industry we love.
Fashion trends come and go for all ages. As a retailer, staying ahead is a must when selecting baby clothes from the wholesaler. Let’s be honest – all looks adorable in small sizes. Whether it’s clothing, accessories, or nursery decor, here’s a quick guide to stepping up your business this season. Before you know it, you’ll have a boutique full of moms, dads, family, and friends splurging on your little bundle of joy.
Colors and Combinations
Choose inspiring combinations that are daring without sacrificing the essence of calm. We’ve all heard the standard, “Pink for girls, blue for boys, yellow is neutral,” but it’s more fun to add different colors and shades to appeal to a diverse and sophisticated clientele. Wholesalers with a unique product selection will set themselves apart from the rest and, in turn, keep shoppers coming back for more.
What is fashionable in the market
Baby blue/chocolate brown/ivory
Sage Green/Turquoise/Burnt Orange
Pastel pink/chocolate brown/ivory
Fuchsia/pastel pink/sage green/turquoise
what is not so hot
Bold Primary Hues: Fire Truck Red/Bright Yellow/Royal Blue
Black. There’s a reason why people wear black clothes to a funeral. Sweet, tender and innocent newborns belong to the happy pigments.
Fabrics and Textures
Wholesale buyers need to be aware of certain materials. From practical baby bodysuits to baby blankets to gifts, a baby surrounded by soft, luxurious fabrics is joyous. Customers will gravitate towards these items.
how hot
Cuddly fabrics, thick corduroy, wavy faux fur, fleece, satin, soft terry, cotton
what is not
Wool, polyester, real fur, spandex, tweed
Patterns and Themes
Impressions should be whimsical, optimistic and lively. From silly bears to fairy princesses, conjure up smiles from ear to ear with your creative fashion picks.
how hot
Nature-inspired youth prints, teddy bears, frogs, dinosaurs, owls, lambs, bunnies, cats, dogs, lions, pinstripes, polka dots, diamonds
what is not
Plaid, checkers, thick stripes, big brand logos, anything distracting and takes away from a precious child’s face.
Ornaments and Accessories
Kids love the little extras as they explore all their new senses. Mobiles for children’s cribs are one of the most familiar products in homes today. It’s no wonder wholesalers are taking sales to incredible new heights with fun bells and whistles.
how hot
Multiple textures, flexible rabbit ears, animal shaped travel pillows, blankets attached to plush characters, fairy wings
what is not
Anything that could detach or become a choking hazard to the baby, sharp edges, easily destructible decorations.
With these basic fashion do’s and don’ts, you’re well on your way to filling your website or brick-and-mortar store with everything that’s a crowd-pleaser. Be sure to watch the trends as they change to always stay up to date and fresh. Being aware of and keeping a close eye on your competitors is also a worthwhile exercise. Arm your business with clothing and accessories that will bring strollers to your doorstep!