Brands Can Use Threads to Expand Their Reach on Twitter
While some upstart Twitter-killer apps have faded away after a shaky start, Threads looks poised to be one that lasts. The app’s focus on conversations, seamless integration with Instagram, and a text-based approach feel fresh, and its early adoption by users and brands has been positive (over 100 million people signed up in the first week of launch).
As brands scramble to figure out how to utilize Threads, some have taken the opportunity to playfully stretch the new platform’s functionality. For example, American Airlines is using the platform to share puns and playful content with fans, demonstrating that they’re more than just a boring corporate entity. In doing so, the brand is building trust and loyalty amongst its followers, making them more likely to continue engaging with the brand in the future.
Other brands, like Calvin Klein, Kith, Shein, and Uniqlo, are focusing on building community through thoughtful, authentic interactions with their fans. They’re also using the platform to showcase their personalities and create a sense of connection with customers, fostering customer satisfaction and advocacy. They’re also leveraging the app to promote upcoming events and products, building brand awareness in a fun and interactive way.
For some brands, Threads is a way to diversify their influencer marketing partnerships by partnering with writers who can create compelling content on the platform. Because of its emphasis on text, Threads could potentially shift toward text-based advertising, which would provide an additional channel for leveraging influencers.
5 Creative Ways Brands Can Use Threads to Expand Their Reach on Twitter
Finally, Threads’ seamless integration with Instagram allows marketers to leverage existing assets and audiences on the platform, without having to build a separate following from scratch. This makes it easy for brands to use the app to share exclusive behind-the-scenes content and engage with their audience in real time, thereby building credibility and creating brand advocates.
Exploring How Brands Utilize Threads
While some brands are taking a cautious approach to Threads, others have jumped on the bandwagon in an attempt to secure their handle early and enjoy the increased visibility that comes with being an “early adopter.” This may be a smart strategy, but it’s also important for social leads to remember that even if a new platform has a promising launch, its value will eventually diminish if it isn’t used effectively. Here are five creative ways that brands can use Threads to grow their reach, engagement, and customer loyalty.
Understand brand’s implementation for Threads
Customer Engagement: Threads enable brands to initiate conversations and encourage user participation. Brands can ask questions, conduct polls, and seek feedback on various topics, making customers feel heard and valued. Engaging with customers in this manner fosters a sense of community and strengthens brand loyalty.
Advocacy and Social Issues: Threads have proven to be a potent tool for raising awareness about social issues and advocating for meaningful causes. Brands can use this format to share stories of impact, progress, and challenges faced while championing a particular cause. By doing so, brands show their commitment to making a positive impact and aligning with the values of their audience.