Running an eCommerce business is not an easy task and requires you to put in constant efforts and develop a strategy to develop a strong web presence that will help you provide a competitive advantage. While several major eCommerce platforms are present on the web, Magento is best suited to the need to develop medium to large eCommerce sites.
The platform offers everything a Magento web developer requires to build innovative and feature-rich websites or online portals. Even if you get stuck in Magento website development, you can easily find a reliable Magento development company to do your job efficiently.
Below are the main reasons that make Magento a reliable eCommerce platform:
1. Built for eCommerce
Magento was mainly created to meet the needs of e-commerce web development. Therefore, the platform comes with all the essential features that help to set up a great online store. Some of the best Magento features worth considering are layered navigation, built-in shopping cart options, wish lists, multiple stores, and various other features.
2. Flexibility
No matter how small or large your Magento web development project is, you can quickly create custom solutions that work in sync with your eCommerce business needs due to the flexibility of the Magento platform. However, you need to choose the right Magento support to create something perfect and unique for your business.
3. It is compatible with mobile devices
We live in the era dominated by mobile devices. Therefore, your eCommerce site needs to be optimized for mobile users. Since Magento comes with mobile-friendly features, you don’t need to worry much about customizing your web portal to meet the needs of mobile users.
4. Optimized for search engines
Every Magento installation comes with built-in SEO features. Magento powered sites are capable of handling heavy page traffic, page indexing, duplicate content, etc.
5. Shopping cart options
The shopping cart is one of the most indispensable components of any e-commerce site as it allows the users to buy the desired products in any e-store. With Magento, you don’t just rely on third-party shopping cart options and can instead use integrated cart solutions that allow customers to make purchases from a store.
6. Do multi-store management
Before the arrival of the Magento platform, store owners could not dream of running multiple stores on their own. But that is not possible with the help of Magento. In short, the platform allows users to manage multiple stores from one admin panel. Furthermore, a Magento store can also be built distinguished by choosing a unique product catalog.
7. Compatibility with Google services
Magento has proven to be the leading eCommerce platform by providing various services from the search engine giant Google. In a nutshell, the platform is compatible with all Google services like Google Analytics, Google Checkout, etc. With such services, you can easily track the flow of traffic on your site.
8. Provide detailed reports on website performance
Magento helps manage eCommerce sites without much hassle compared to other eCommerce platforms available. This is because the platform provides detailed reports to users about the performance of their website.
9. Offers many useful plugins
Every Magento installation offers tons of plugins like extensions, templates, marketing tools that help to develop a fully functional online store. The best part is that you can add any new extension or install a new template without affecting the performance of your site.
10. It’s free and open source
Lastly, the open source nature of the Magento platform allows you to edit and use existing website code to create your own eCommerce site. Plus, it’s free.
conclusion
So, these are some of the most important reasons that make Magento a popular choice among retail businesses to set up their eCommerce site or web portals.