Activision CEO Bobby Kotick recently said that his company’s merger with Blizzard has allowed game development teams to be more patient when creating new and innovative games. The money Activision has received to create new products allows it to ensure that games are optimized before releasing them to testers or the general public. Implementing more detailed bug tracking procedures allows development companies to provide a better overall user experience, which will help Activision improve the quality of its already industry-leading products like Guitar Hero.
While Activision experienced success before the merger, Blizzard’s extremely high standards related to game development have rubbed off on Kotick’s developers, according to Escapist Magazine. Blizzard has developed blockbuster and groundbreaking titles like Starcraft 1 and 2 and World of Warcraft. Part of its success is due to its mantra of “don’t ship it until it’s ready.” While this may have annoyed fans in the past, the precision and fluidity of gameplay featured in their products has allowed their developers to create programs with more patience.
“I would say that one of the big benefits of the Activision and Blizzard merger is the heightened patience,” Kotick said. “Partly because we have the financial resources to do it, but now we’re in a place where we can really take the time to make sure we’re going to deliver the best games. And that’s an incredible luxury.”
“You have to instill that value in the culture. Blizzard has that as a unique value of the culture, and now it’s been instilled very well throughout Activision Blizzard. Patience is rewarded,” he added.
While enterprise software development teams are held to more stringent standards, game developers can be more lenient with release planning, as fans prefer to wait longer to enjoy a more fun game than play a lesser title. perfect.
Activision’s greatest success as a game development studio seems to be in the variety of titles it has created and made famous. At the moment, his Guitar Hero franchise has become one of the most popular games in recent years, but his line of skateboard games featuring X-Games legend Tony Hawk has attracted a much larger audience of what was expected. However, the success has not diminished the expectations of its software development professionals. Kotick told Escapist magazine that his staff must earn the trust of him and other superiors before working on more advanced projects.