Reading magazines is one of the most common hobbies among women aged 18-49. Magazines are the second largest circulation publications in the publishing industry, with newspapers being the first. Traditionally, magazines were bought from newsstands located on every street corner in the city. However, with a change in trends and digitization influencing most industries, digital newsstands are the new thing that the industry has to offer.
What is a Digital Kiosk?
A digital newsstand is the latest product of recent developments in digital magazine publishing software. Various distribution platforms offer content in the form of magazines, newspapers, and journals, digitally that can be accessed by anyone with a smartphone. These are mostly available by subscription, but a wide variety of free content is also available.
With the advent of tablets with 10-inch screens, much like a magazine cover, publishers began to adapt to a digital format instead of regular print. These digital kiosks were an instant hit as they offered a richer reading experience with various interactive systems that made newspapers, magazines and journals more interesting. Digital publishing also reduced additional costs, such as printing and distribution, that the publisher would have to bear.
Most publishers prefer digital distribution as it allows them to connect to a global market as they now have the opportunity to sell internationally. However, digital publishing is not an easy task to accomplish, it requires experts who can pay due attention to fine details like design and interactive features of a digital publication, understanding market trends for promotions and advertisements. With the right digital magazine publishing software, any publisher will find digital publishing and distribution to be extremely beneficial and a worthwhile investment.
The many benefits of digital publishing
Better reach for advertising – In regular print, print ads do not connect well with subscribers since the content is not interactive. However, with digital printing, these ads could be enriched with interactive photos, live web links, as well as videos and animations, which would engage the reader and make your ad campaign a success. This attracts more patrons compared to regular print editions. The type of sponsors you get will also be different, with more variety of sponsors available at your doorstep, you will find it easier to post digital impressions.
Global distribution – Digital publications reach subscribers located all over the world at the same time, reducing the hassles of postage and delivery.
Customer data at your disposal –With digital distribution, it would be easier for you to get your valuable information and feedback such as readers’ likes and dislikes. This allows you to design better marketing campaigns with personalized offers that would attract the customer to other subscriptions. You can also analyze your audience’s reading patterns and improve the reader’s reading experience with suggestions.
new hearing –With a global audience and more interactive digital content, it would be easier for a publisher to target a younger audience. This would generate better income as you are not only benefiting from your previous audience but also from your pre-existing members.
Build your brand as a digital publisher –With a digital publication app downloaded on the public’s smartphones, the publication can create its own brand and make it known to the general public, which would make the publication more recognized among competitors.