Companies began to cooperate to minimize the negative effects of pollution and demand environmental responsibility. Agreements and international cooperative action have been able to police and prosecute violators of reasonable emissions standards.
It is possible to merge economic interests with environmental interests, but the economic thinking that dominates and guides most governments is that everything must submit to it and that ecology is external to the economy. Human beings are only part of the nature of business, so the economy must be seen as part of ecology.
The environmental issue must be considered as one of the most important challenges facing the business world in this first decade of the millennium. Businesses must move forward with this critically important issue, acting promptly and taking a proactive stance rather than abandoning a reactive stance.
In environmental awareness it is necessary to educate and implement the concept of the environment as a partner and not as a limit to economic activities.
Companies that do not understand this new relationship of forces whose destiny is to disappear, because the more the citizen behaves as a consumer of ideas and political attitudes, the more pressure is exerted on the crucial issue. This awareness was the perception that it is necessary to increase profit, but now with the vision of well-being, without harming the environment, educating the consumer in some way to improve the environmental situation.
For radical protectionists, especially in developing countries, the key to growth was accelerating income growth through the adoption of sound environmental policies.
The search for quality appears and now more focused on the side of the environmental responsibility company, Environmental Quality. Environmental quality is the care of the physical, chemical, biological, social, economic and technological development requirements to guarantee the environmental stability of the relationships in the ecosystem in which the activities are part of the organization.
Total quality is the tool capable of taking care of the production process by reducing the raw material used to produce for a lower amount of waste.
To assess the industry’s ability to respond to the waste problem and effectively contribute to improving the environment and environmental quality, all measures and procedures are clearly defined and duly implemented to reduce and control the impacts generated by a company. in the environment. The action must take into account the environment for the effective elimination of generated waste.
Environmental Quality are the requirements of a physical, chemical, biological, social, economic and technological development to ensure the environmental stability of the relationships in the ecosystem in which the activities are part of the organization.
The search for an environmental success of eco-efficiency refers us to a known condition of sustainability: awareness.
Ethical principles are excellent pathways to a more sustainable human organization, as it was globally and locally charged and there was strong support for a global paradigm shift, there is also political will and action, based on well-informed public opinion.
It is understood that in the process of globalization, the concept of citizenship has become a universal value and ecological ethics a matter of love, care, and involved in this vision of driving consolidation are ethical individuals.
The more conscious consumers are and firm in their requirements for productive and commercial companies, the less space there will be for unethical positions in the corporate world. Companies have the role of contributing to social consensus, through a sustainable business practice, which means change of values and orientation in their system, seeing the preservation of the environment.
With an agreed legislation and a weak application, even if it had effects through a more significant advance to reduce pollution from industry, while urban and agricultural activities add to their liquid and solid waste that contaminates the water, the sewage have not yet been expressed significantly. since the initiative that the government drags irrelevant in campaigns given the urgency that is happening.
The concern of companies with environmental issues, although limited and inadequate, is of fundamental importance, however, it is far from ideal insofar as the issue does not appear in isolation, but is necessarily connected with social and cultural issues.
Certification represents an environmental concern, especially for the sectors that deal with the equalization of the measures provided for in current legislation. However, for many companies environmental certification is like a marketing mechanism, adapting to changing times and pressure from environmental activists. While on this side of the certificates other forms of environmental contamination remain intact.
The democratization of social action in regard to the performance of the economy is contradictory. On the one hand, the closer the citizen is to the sphere of decision-making, the greater the opportunities for social control; on the other hand, we are following a process of growth of business monopolies and corporations that pull local decisions.
This is a paradox of democracy, environmental control, preservation of biodiversity, environmental education for companies. The rationality of the system of means in the short and long term in the scope and destruction of natural resources, revealing the bias of unsustainability, since all nature must be understood as natural goods for purposes of private appropriation.
The madness that confronts our natural wealth, the economic vision of nature, the concentration of income and the domain of scientific knowledge is unthinkable. For this we need more awareness that it is necessary to break with the lack of human sensitivity, lead to understand and find that human dignity is in all living conditions in society and the reason to turn everything into consumables to obtain profit.