The definition of graphic design is expanding as new technologies grow. Skilled graphic designers solve visual communication problems or problems. It is necessary to have knowledge of design, drawing, color, typography, production and rendering methods, offset printing and common software used in the graphic design market, such as Photoshop, Illustrator and InDesign. With the development of new media, an understanding of photography and time-based and interactive media, including film, video, and computer multimedia, are also of great importance in keeping up with technology. Although graphic designers find solutions primarily for printing, advertising, annual reports, packaging, business stationery, brochures, flyers, catalogs, logos, and just about anything else they can think of to help businesses stand out, their ” eye “design. on electronic media sources such as video and audio recordings, multimedia presentations, slide shows, CD-ROMs, and website content.
Determining the social and cultural norms of a specific audience helps graphic artists build visual solutions efficiently. They must identify the communication problem, then collect and examine the information related to the problem, and finally develop numerous approaches to solving the problem. Effective graphic design is perceived as understandable, appropriate, and useful. We see graphic design everywhere in our daily life in magazines, newspapers and books, in handcrafted works, on painted canvases, expressed through photographs or in pure text. The work of graphic artists and their printing has been around for many years.
While in art school, students take courses in graphic design and design for print and multimedia design. It is in the best interest of graphic artists to know both areas, because many designers work on the visual development of web design. If artists want to remain competitive, graphic / web designers must keep up with the latest computer software and technologies. In the ever-changing field of graphic design, there are website designers who are also graphic designers and vice versa. However, there are other artists who have decided to specialize only in print related graphic design or only website design and development with a concentration on the technical aspect of website building.
It is fascinating to note that many people today associate graphic artists only with print. But the times are changing. Although website designers cannot exist without the web, and graphic artists don’t really need the web to practice their profession, there are numerous artists involved in the visual creation of websites. Only within the field of commercial art, there are discussions between artists about the differences between graphic and web designers. Many feel that website design is a sub-category of graphic design.
However, website designers must consider content design and usability, user experience, and other functional criteria that relate to the particular characteristics of the web medium. Website designers need more skills than traditional graphic artists, while the conventional graphic designer continues to find answers to communication problems when deciding on color, font, and images. Conventional graphics work may require branding, such as designing a logo displaying a particular idea or identity to be used in business company advertising and other marketing strategies, or just about anything you can think of to allow a group to stand out, or it may require building incredible posters, signs, brochures, books, or images on digital media.
The most demanding graphic artists become informed about the desires for elegant web design while working closely with web developers, who will turn their visual web designs into the code that allows them to be displayed on the Internet. For artists who are also appreciative of the technical aspect of creating a website, they may end up exchanging their role as graphic artists for website designer hats or just using both simultaneously!