Daily emails are emails that are sent daily, just as if you were talking to a friend or loved one. And wouldn’t you like to talk to that person every day? Of course you would and that’s why daily emails work so well.
If you care about keeping in touch with someone, you have to make the effort. A successful business needs to take care of its customers, so it’s important to stay connected. One way to do this is by sending daily emails to your contact list.
There are many arguments for and against daily emails. Let’s look at some of the things to consider when deciding how often to send your emails.
What are daily emails?
No trick question here: daily emails are exactly that, an email sent every day from a business to a subscriber. That’s the simple part. The hard part is deciding whether or not that is desirable.
Most people receive a lot of mail in their inbox and are more concerned with keeping their content to a minimum. That said, a business that doesn’t communicate enough is easily forgotten. Businesses have to be careful when deciding how many emails to send to their customers.
Email has the advantage of going directly to the customer: For most people, checking email on their phone means that a business can literally be in their hands. Of course, that should be encouraged as much as possible.
Get Opened Emails
The first concern of a company’s marketing strategy is to obtain the contact details of the customers and keep them subscribed. An email you did not sign up for is spam. But an email that the customer doesn’t want, or that arrives too frequently, can look like spam, which means the customer is likely to unsubscribe.
The real trick is to send emails that add value to the customer. If someone is interested in receiving your emails, you will welcome them as often as you want to send. So the real question is, how do you send an email that people want to open?
Write compelling emails every day
To write an email that people want to open, you’ll need to make it count. That’s even more important when you want to increase the frequency of the emails you send. Here are some ways you can keep your emails interesting, even if they are sent daily.
Find a niche. Depending on your business, you will have specialized knowledge to impart. That information can be used to your advantage to create emails that people actually want to open. For example, a beauty brand might offer beauty tips, product recommendations, and application techniques. A financial brand can offer different tips for saving and budgeting.
Be topical. If you can collect relevant news and information and present it in one place, you give your customers a reason to open your email, even on a daily basis. It takes a bit of effort to keep up with current news, but it’s a great way to make your emails relevant and interesting.
Promote products. If you have a contact, they signed up for a reason, so keep them interested in what you have to offer. Introduce a new product or talk about different uses for your existing ones.
Create a summary. A digest is a newsletter created around an idea, using different selected sources from the Internet. It’s designed to be informative, sort of like a blog post, but delivered straight to your contact’s inbox and enhanced with a variety of fonts.
Sale of functions. Everyone is interested in saving money, so promotional emails are much more likely to be welcomed. Introduce one type of product on sale, provide incentives to buy multiple items, and offer a code for a discount at checkout.
Working with your provider for daily emails
You should know that many providers will limit the number of emails you can send per day. Popular email service providers like Outlook and HubSpot have limits based on your history and the account level you have. These email providers offer anywhere from 100-1000 emails per day depending on the provider and plan, so if your contact list is longer, you’ll need to go with a professional provider.
Getresponse offers a maximum list size for the Basic, Plus and Professional packages of 100,000 contacts. Above this limit, there is a charge of $4.00 per 1000 contacts, which increases every 30 days, even with the 12 or 24 month subscription plan.
Keep in contact.
Choosing to send daily emails is a great move that can result in increased customer loyalty, but it will take more effort to stay relevant. You’ll need to decide if you can generate enough quality content to keep customers engaged on a daily basis, or if less frequent hours will better suit your business.
Regardless, the basic tenets of daily emails remain the same no matter how often you email: you need to keep in regular contact with customers and prospects who offer their details, and when you do push content, you need to add real value. to their lives. .
Make sure your customers feel noticed and use your email service to your advantage. Daily emails They are a big commitment, but one that will be worth it if you do it correctly.
The BIG advantage of daily emails
- They position you as a true expert. If you know something, share it. The more you share it, the more people will see it. Familiarity builds trust and makes you an expert in a particular field.
- Your writing shows The more you write daily emails, the more practice you get in writing. It also creates the opportunity for you to show your voice as a writer.
- Your knowledge is demonstrated Daily. Without being pushy, without shouting from the rooftops. Daily emails subliminally showcase your knowledge on a topic to the world
- Your credibility is built by default. Daily emails require discipline. It requires you to sit down every day and write. In doing so, you demonstrate consistency of effort, and that’s a special super power of everyday email writers. When the majority of people shoot in different directions, you show that you are a disciplined and consistent person and that you deserve to be hired.
- Your services sell more easily You have become a trusted friend because your readers know you. They start to like you and finally trust you. Why wouldn’t they buy from a trusted friend?
Conclusion
Daily emails sound scary. There is a common belief that readers will unsubscribe en masse.
And some do. They are not the subscribers you want anyway. You only want to talk to people who like to hear from you.
Daily emails exercise your consistency muscle. They show the reader that you are a disciplined person and very quickly they discover that you have great knowledge on a subject.
Clients want to deal with experts. Like a good friend, they want to hear from people who will help their lives flourish. As your relationship grows, people come to know, like and trust you, and will do business with you rather than an unreliable and inconsistent stranger. Daily emails win!