If you’ve been in business for some time, you probably have a high volume of content that you can use once and then forget about it. Of course, you can probably repurpose most of your content (assuming it’s not urgent). However, there is another way to take advantage of that great content for the benefit of all. You can convert some of your content into an e-book (or e-books).
Using social media to publish and distribute your e-book
After you have carefully examined the content that you have in your repository, the next thing you need to do is choose all the articles that are connected to each other. Not everyone should be on the same topic, but they should be on related topics. You will want to choose between 20 and 30 articles to create your e-book. Those articles will be the chapters of the book.
As you have always done with the rest of your content, you will want to put a call to action in your eBook so that your readers have a way to communicate with you and interact.
Promoting your e-book will also be done differently than how you would promote a paper book. Of course, everything will be done online and social media is the vehicle that will work most effectively to spread the word about your book and create a buzz that will get people talking.
Publishing and promoting an e-book is also much less expensive (in general) than a traditional book. Promotion is much more cumbersome with a traditional book than with an e-book.
Promotion of your e-book through social media
Once you’ve written your ebook and are ready to publish it, there are a few different ways to publish it. Amazon is a wonderful, easy, and inexpensive way to do it. As far as its price goes, you won’t charge a lot for your e-book, so you have a good chance that a large number of people will be willing to buy it.
However, it is not enough for people to buy your book. You also need people to review the e-book. You certainly don’t have full control over what those people write about your book, but if you’ve published a high-quality book that helps other people, the reviews are very likely to be positive. You also want reviewers to give your eBook the maximum number of stars when they rate the book. It’s all on the Amazon page when they write the review. Of course, that review becomes a testimonial that you can use to further promote your book and improve your brand offerings.
Promoting your e-book means that you can take advantage of the large number of people who will be able to read your book online. EBooks are very easy for your readers to access and review. It requires a minimum of effort and the whole process only takes a small amount of time. There are several different ways to promote your e-book through social media.
- Put a retweet button in one of your chapters: If someone likes your content, whether it’s in your eBook or some other form of content, they’ll be willing to retweet it so other people can take advantage of it too. You can make it very easy for the person by providing them with a retweet button. One click and that’s it! However, the location of the button is important and you need to be strategic about where to place it. Again, the concept makes it as easy as possible for the reader.
- Create a special landing page for your e-book: You can have a landing page on your website that is exclusively for your e-book. It will be designed to make it extremely easy for your readers to go from there to share your information with others. It should include a personal message from you. That message should include a request to the people you are targeting to help spread the word about your e-book. Of course, that page should include a share button, which will make it very simple for your readers.
- Use a contest as a vehicle: You can create a contest and invite your readers to participate. Generally, entering a contest is fun. You probably won’t have to twist most people’s arms to be a part of it. This is part of creating a buzz for your e-book launch. Ask your readers to find a creative way to do it. The most creative and intelligent idea wins a prize.
- Create videos to promote your eBook: Videos are a wonderful way to build buzz. Many people are visual, so they respond much more positively to videos than to the written word. Also, there is a higher level of interaction with the videos, so the people who watch them tend to feel that they are more involved with what you are doing and what you are trying to achieve than with the words written on a page (at least , that’s true for some people).
- Add buttons: When it comes to promoting your e-book, social share buttons are essential to its success. This goes back to the concept of making it as easy as possible for your readers. If the buttons are right in front of them, they will be inclined to click on them and share your content with other people if they think what you have to say is worthy.
Conclution
E-books are a wonderful way to get the most out of the content you worked so hard to write about. There are many ways to promote your e-book through social media, and in many cases, your e-book is less about getting rich than it is about using your e-book as an extremely effective business card. You should start creating a buzz about your e-book before it becomes available. The entire process surrounding your e-book launch should be part of your overall marketing strategy. You will see the wonderful impact your efforts have.