There are a lot of free advertising websites online that use classified sites as a source of marketing for businesses. All types of advertisers use this method to reach potential buyers. Businesses, individuals, sole traders, and even non-profit organizations use this method.
Most of these services also offer top-notch service. This means that most ads are shown last to first. This means that if you last posted your ad, it will appear at the top. The truth is that this is overrated; the most important thing is to optimize your ad using the main search terms. Typically, sponsored ads rank above all other ads based on a search term. This works much like Google Ad Words, where you can pay to sponsor a search for a term like “cars in Idaho.”
This means that your ad will appear at the top every time someone searches for this term. One of the best ways to take advantage of this method of advertising is to run more than one ad using different keywords and use related niches. So if you have a carpet cleaning service, you can advertise in home repair, real estate, interior decorating, and other related services. Therefore, your target market should not be specifically people searching for the term “carpet cleaning.”
The key is to test keywords and ads and see which ones produce the best results in terms of conversions. Essentially what this means is that it tests for terms like ‘carpet cleaning’, ‘carpet cleaning service’ and ‘carpet cleaner’; Based on the results, specifically traffic and conversion, I would replicate this campaign on paid services like Google AdWords and Bing Ads.
You can also use affiliate marketing to generate leads using these keywords. Once you have this down to a science, now it becomes rinse and repeat. As a marketer, you will see the benefit of these tests. This means that finding an affordable source of advertising is critical to success, and the best source is free online classifieds.