Most people find it hard to believe, but there are times when going to a lawyer with your ad or sales letter will make you more money.
I know it sounds strange, but it’s true.
For example, I recently interviewed a true advertising genius who built a million-dollar business selling self-published books.
And he was telling me how he wrote a book on home remedies, which is a highly regulated market where people have been jailed for making certain claims.
And so, before running his ad, what he did was he called a vitamin and consumables lawyer, and he said it totally opened his eyes to all kinds of possibilities that he had never considered before.
Not only from a legal point of view, but also from a money-making point of view.
In his case, he said he found that while you can’t make a claim something will “cure” anything, you can often take a punchy headline and put a question mark at the end.
For example, instead of saying:
Never get a common cold again!
You say:
Never get the common cold again?
See the idea?
In this case, having a question mark not only makes the ad legal, it makes it better, as question headlines usually pull like crazy.
So don’t hesitate to talk to a good lawyer about your ads if you have any questions about what you can and cannot say.
Not only will you sleep better without fear of alerting a regulatory agency, but you may also walk away with ideas that put more money in your pocket at the same time.