It doesn’t matter if you want to sell or buy real estate, be an agent or appraiser, buy a townhome or add a den, run a large real estate company or operate out of your small one car garage, or be someone who likes to read the words “real estate”! You have to do it with passion. Searching for a home cannot be a lazy thing to do. The sale of houses certainly does not. Even if you are selling a very cheap home repair to a young couple. For them, it can be their first home and what new marriages and happy dreams are made of. For them, that first ruined house is a palace. And nobody lives in a palace without passion!
The father of philosophy, Mr. Aristotle, once commented: “While the law is dispassionate, passion must always influence the heart of man.” And truer words were never spoken about real estate and the housing market. Above all: the real estate profession. Can’t find houses to sell. Find potential buyers, people, to whom to sell houses. It is not the house you want to sell them. But they sell them the house! When it is done this way, everyone is happy. Because success doesn’t just generate success. Success should generate happiness. If you are a dissatisfied real estate agent, it is very possible that it is because you are not making happy buyers. It has nothing to do with finding happy buyers. Makes buyers happy.
And this brings me back to the word passion and what the 18th century French philosophy Denis Diderot once said. If you don’t remember the now not-so-famous Denis, that’s fine. But try to remember these words: “Only passions, great passions, can elevate the soul to great things.” If you aspire to become a great real estate salesperson or want to buy a great house to live in, then be passionate.
Forget the real estate business that you are not passionate about. And of course, don’t buy a home or property that you’re not passionate about. Or work with someone who is clearly a dispassionate buyer or seller. Even in today’s tough real estate market, both the seller and the buyer can leave feeling happy in their deal and the final deal. You must enter with passion, work with passion and be as passionate about the business as you are about your personal life.
This is what creates success and happiness. PASSION! Mr. Aristotle certainly knew. More than 23 hundred years ago. And if you could sell the whole world on topics like logic and reason, imagine how things would have turned out if you had gotten into real estate. It would have been he who conquered the known world in the 4th century BC. C. Not that wine-drinking party boy and boy soldier-turned-general named er … oh yeah, Alexander!