One of the most volatile and impulsive forms of marketing out there today is direct marketing. Although the industry offers you to communicate directly with the target customer and show him your product, but with reservations and risks. As with the other industries, direct marketing also flourished to huge levels in 2015, thanks to the mobile app development companies that contributed significantly to the development of the direct marketing industry in this year. With the advent of mobile app development, things have become much easier for brands and businesses across the globe to communicate directly with their customers through innovative means.
Here are the top direct marketing strategies planned for 2016 that are ready to rule:
Rule of mobile will
The growing trends of mobile app development will soon dominate and take over the marketing efforts of brands belonging to all industries with a storm very soon. The world has already bowed to the importance of business generated through mobile phone devices and its rapid growth can never be overstated. As smartphones continue to penetrate en masse in both developing and developed countries and people using mobile applications for everyday purposes, the importance of using mobile applications to generate sales can never be contained, it is a phenomenon that will continue to grow at a rapid rate.
Social conversion leads
Everyone knows the power of social media nowadays. Brands continually work to make and rejuvenate their image and break the image of their competitors through social media. The growing use of social media has huge potential for businesses globally and continues to provide opportunities for businesses to achieve their sales goals by targeting customers through their social media pages. Furthermore, social media advertising has opened up a whole new dimension of online marketing for brands all over the world, where they can deliver targeted messages to their audience.
Email marketing is on the rise
According to the latest research by American Marketing Magazine, in 2015 alone, email marketing has led to a 21% increase in sales, on top of other marketing mediums. Email marketing is one of the direct forms of marketing that has shown steady and continuous growth in recent years and with the advent of mobile technology everything is set to revolutionize direct marketing mediums.
SMS marketing
Another form of direct marketing that has contributed to higher sales amounts is SMS marketing, which allows businesses to speak directly to their customers and offer them deals and discounts that further engage them for a positive sale made. Looking at the growing trend of SMS marketing, we can only predict that it will definitely play its role in a much better way in online marketing mediums in the coming 2016.