Online videos are one of the biggest contributors to the success of online interactions. Done correctly, it can have a much more powerful and persuasive effect on people than the written word, depending on the topic and presentation.
There are several different reasons why online videos can be persuasive and they are worth exploring so you can decide if videos will be an effective and engaging tool for your particular business. Of course, your main goal is to get as many high-quality people to see it as possible.
what your eyes can see
When it comes to physical movement, viewers will automatically be drawn to the video as a whole. When you watch a video, your peripheral vision kicks in and your mind captures everything you see. Interestingly, you may not even realize it at the time, but the images and ideas continue to play in your mind over time.
the brain connection
There is a great synergy between the person speaking in the video and the viewer listening. With that in mind, you should understand that the way information is received (and perceived) is sometimes more powerful than just reading words on a page (or on a screen) or that it doesn’t have much of an impact. It certainly is an important medium. However, it is very important to keep an open mind when it comes to embracing all the different types of communication.
The power of simultaneous information
When people can absorb different types of information simultaneously, a bond is created between them. Social media naturally encourages that kind of behavior because social media interactions (as the name implies) are social and need at least two people to be successful. The best way to communicate for simultaneous success is in real time; however, other forms of interactive online communication will also work. Any of those communication methods is better than reading words on a page when it comes to simultaneous information.
A conglomerate of elements.
Video brings together all sorts of things. Videos make it easy to reach out and touch other people. There are several different types of videos that have the power to do that, including testimonials, stories, etc., where the common element is emotion. If people are touched emotionally, they will react in some way. Hopefully, they will be touched in a positive way and you will get them to react the way you expect them to. This goes back to the heart of the success of online social interactions. Relationships can only exist if there is an emotional element present. Without feelings, nothing can be achieved. Your video should communicate information of an emotional nature. One thing you certainly want when communicating via video is that your message is not only understood but also remembered for a long time. If you have any hope of your viewers telling other people what you’re communicating, that’s going to have to happen.
Conclusion
Online videos are an extremely effective and engaging way to communicate online, if done correctly. It is very important to remember that one form of communication should not be sacrificed for the sake of another. Videos are just one of many powerful types, and if you don’t take advantage of them, your business will miss out. All the different types of communication online are important, and they are all important members of your social networking arsenal.
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