As a fledgling online directory owner, I am amazed at the number of businesses that do not provide adequate information on their websites and business listings. A large number of cleaning companies list their business name and their location in the city, leaving a great deal of uncertainty as to whether this company is positioned to handle a client’s cleaning needs. This article will introduce the proper way for a cleaning company to list their information online, as well as provide tips for protecting the private information of business owners.
When starting a cleaning business, or any other business, it is important to consider the environment in which it is installed. As a service provider, traveling to your customers’ homes and businesses, you must be able to demonstrate two important things: 1) that you provide services in the area where the work needs to be done, and 2) that you are reliable, honest, and capable of do the work. Your company’s marketing materials—business cards, brochures, cleaning checklists, and website material—must comply with both.
To show that you provide services in the area where the job is located, you must indicate where you are located. Your business address may not seem as important if you have a service radius of 50 miles. However, a potential customer may not be able to determine your radius if they don’t know where the center of that radius is. Saying, for example, that your business is in New York City does not indicate which part of New York City you serve, nor does it tell the customer that you serve their home in Flushing, Manhattan, Queens, or anywhere else. city place. and suburbs. It’s too vague.
How do you give your address without compromising the safety of your home or family? The honest answer to this is difficult to establish for a number of reasons. It doesn’t matter if you have a home office or a standard business front, security is always a concern. That is true for small businesses and large corporations. If you can’t get past this fact, and write down your main office address, then your next best option is to get a PO Box right in the center of where you plan to do business: your service area. This will at least give you the benefit of using the zip code itself, since a zip code is an ideal means of delineating service areas. PO Boxes are not that expensive and also serve as a way to separate your business mail from your private mail. It’s an investment that will reap greater rewards.
Finally, including your address also promotes a sense of trust and honesty among prospective clients. Very often, people are deceived by companies that claim to offer x service. Today’s consumers are smarter and are now looking for basic identifiers to vet potential providers (note the rise in importance of reviews, for example). Including your information separates you from scammers. It opens you up to your customers.
So when you go to create a listing in a directory or add your contact information to your website, go a long way and add your address, email, and other identifiers. It builds trust with your customers, provides a focal point for your service radius, and helps separate you from bogus companies that mislead consumers. It is what establishes you as a business.