A professionally made corporate video production can greatly enhance your company’s profile and can be used in a variety of applications. Some of the most common uses of corporate video are listed below.
Production of promotional videos
A promotional video is a fast-moving, dynamic commercial, often with a musical accompaniment, and can be used to promote any of the services or products your business has to offer.
Promotional videos are used for a variety of purposes. They can be used to engage the audience in the introduction to a multimedia sales presentation, conference, or training seminar, and are also very often used on a loop in exhibit booths and company reception areas. These promotional videos can also be incorporated into CD ROMs and DVDs as an introductory piece.
Promotional videos can be very effective and powerful in communicating your company’s strengths in a dynamic and exciting way. The same promotional video can also be used for a variety of applications, reducing filming expenses.
Executive video production for broadcast
One of the biggest problems facing directors of large multinational companies or plcs is trying to communicate on a personal level with their huge and geographically diverse audiences. Executive broadcast corporate videos allow a company’s senior member(s) to spend a couple of hours of their time being interviewed and addressing any important questions or issues that may have arisen. By using corporate video, they save themselves the enormous cost and time of traveling from one place to another to attend conferences in order to achieve the same result.
An executive broadcast can be used for a multitude of training and corporate video applications, from welcoming new employees to a company, to communicating new management strategies, or simply sharing your vision of the future of business with your staff. Corporate video production can provide the ideal medium to explain the core values of your business to clients, and can even be the perfect medium to communicate price-sensitive advertisements to city institutions and the press, etc. There are many other uses for executive streams, and video production companies will work with your business to create custom executive streams to fit your business.
Production of customer testimonial videos
Customer testimonial videos are recorded interviews in which a customer is asked to express their feelings about a company’s product or service. Producing customer testimonial videos is becoming increasingly essential in today’s business climate. Customers often like to hear the opinions of their fellow consumers, and corporate videos with customer testimonials can be the ideal way to communicate this information.
Corporate customer testimonial video can be in the form of short clips of customers describing their reaction to a product or company, or perhaps longer interviews of customers dealing with specific or deeper insights.
Customer testimonial video production can be used for a variety of purposes, from being part of a video promotion, as an endorsement on display stands, as part of an overall sales presentation, or even used on a business card. electronically, and then delivered at events, exhibitions, meetings, etc. Customer testimonial videos can even be helpful when evaluating one’s own business, as they can be used to create video customer case studies and thus evaluate the product from the customer’s point of view.
Video production of conferences and exhibitions
Conference and exhibition video production can take the form of full programs of their own, or simply as short clips to be incorporated into longer corporate videos reporting on conferences or exhibitions that companies have held.
When a company has a big event or exhibition, it’s not always possible for everyone who needs to attend to be there, but with so many topics being discussed and products being shown, with videos of conferences and exhibits, these events can reach a wide audience. much wider. The relaxed atmosphere of this type of event allows a much more relaxed attitude to be transmitted by the people interviewed, and it is easier to obtain an honest opinion, something that can never be underestimated in any business.
Once filmed, conference and exhibit videos can be put on DVD for video presentations or distributed on CD-ROM, over the Internet or through your company’s intranet.
Once an event has been filmed, it can be applied to a variety of applications, from the obvious use of providing a record of the event for all those unable to attend, to taking simple sound bites from interviews to incorporate into sales presentations. and marketing. . Corporate videos of conferences and exhibits also provide a great opportunity to capture guest speaker presentations that people who couldn’t make it to the event would miss. A good corporate video production will reflect the atmosphere of the event and can be a great way to encourage staff and/or clients to attend these events in the future.
Video Production for Tourism
The video medium is unmatched in promoting the complete tourist experience to potential visitors, with video production being an ideal way to promote the amenities, attractions and individuality of a city or tourist destination on an individual, local or even international level. international.
In CD ROM or DVD form, the potential scope of tourism video production is immense. A video will allow viewers to interactively explore a destination, take a virtual tour of a hotel, or enjoy a guided tour of a city with a familiar presenter.
Most reputable video production companies will offer to create a tourism video, DVD or CD ROM as part of a larger marketing package, creating eye-catching packaging and inserts to complement the promotional program.