Mobile phones have become as ubiquitous as wristwatches were. Today, men, women, and even children are connected to other people around the world, all thanks to new smartphone technology. Smartphones are virtual computers that you can easily carry in your pocket. These mobile phones not only allow you to talk to another person, but also provide you with a world of information, all in the palm of your hands.
Smartphone spread
According to a Statista report, in January 2018, there were more than 3.7 billion individual mobile users in the world. Furthermore, thanks to the advanced smartphone technology in use today, mobile smartphones accounted for almost 50% of the total volume of Internet use globally. There are numerous such facts and figures that clearly show the increasing number of smartphone users around the world.
We all know that a smartphone isn’t of much use unless and until it has smartphone apps, or ‘Apps’, installed on it. Mobile apps are simply software designed to run on mobile platforms, such as Android, iOS, Windows, etc. With the increase in the number of smartphone users, mobile applications have become an essential aspect of conducting commerce, from entry level to B2B level.
Who needs a mobile application?
Who needs a mobile application is one of the most frequently asked questions in the commerce sector today. Plainly speaking, a smartphone app is a great way to perform almost all of your business functions. An ideal mobile application development company is capable of designing attractive and easy-to-use mobile applications. These can be in the form of entertainment apps, informational apps, business apps, etc. Today, mobile applications have become an integral part of our daily program. We have apps that wake us up in the morning, help us organize the whole day, apps that help you do hundreds of different things throughout the day, and even apps that help you sleep at the end of the day.
Seeing the immense efficiency, convenience, and vital connectivity that mobile smartphone apps provide today, businesses small and large of all kinds are in search of the best custom Android app development company.
Benefits of mobile applications in the company
These are the express benefits seen when designing, developing and launching a mobile application for conducting business online:
Benefits for companies
Here’s how your business will benefit when you launch your unique app, with the help of the ideal Android app development company:
• Build and strengthen customer loyalty – Apps are a great way to have a constant, direct connection with your prospects, new and existing.
• Improves brand impact: users see mobile applications hundreds of times on their phone screen during the course of a single day. This is an effective way of unconsciously registering an impact in the mind of the user, helping to improve the recognition and visibility of your brand.
• Better access: By sending updates on offers in your business applications, you can allow users to make purchases easily and quickly, anytime, anywhere.
• Constant customer connectivity: With today’s fast-paced lifestyle that barely allows enough time for conventional purchases in stores and malls, apps have become the best way to shop on the go.
Benefits for customers
When you choose to have your application designed by the most reliable and efficient application development company, here are some of the various benefits it will bring to your consumers:
• Smooth sales: Using the application for online purchases is now preferred to conventional online purchases from e-commerce portals. As the applications not only remember the preferences of each individual consumer, they also avoid the need to fill in relevant information each time the customer makes an online purchase.
• Constant communication: now, with your commercial application, it is noticeably easier to send notifications of interesting events and attractive offers, directly to your client’s mobile. This is much more effective than conventional bulk promotional emails and other used online content.
• Ease of Access – Apps are the fastest and best way for customers to get in touch with your business. Applications that sell products or offer services are designed to improve efficiency and minimize consumer order processing time.
These, and many other similar benefits, are the reasons why having an app is a must for all types of small and large businesses. Choosing the most experienced is important since the quality of the application decides its effectiveness. Select an application development company that provides full application design, development and maintenance services to ensure optimal profits in the end.