Companies use graphic design to represent their brand image, promote their products/services and research their business. This gives them plenty of opportunities to maximize their creativity while nurturing their business. No matter what you plan to design – a website, logo, brochure, business card, or product replica – it doesn’t have to be a daunting task.
When there are mistakes in a web design, this can negatively affect the prospects of the company. On the other hand, a design, which is given a lot of thought, can help companies to capture the interest of their target audience and gain their trust as well.
This article lists common graphic design mistakes that can be avoided. By doing so, companies can improve their graphic design strategy to create impeccable layouts.
Common graphic design mistakes businesses can avoid
Some common graphic mistakes that can be prevented to create great designs and impress the audience are as follows;
Use of deprecated effects
Viewers are easily drawn to designs that are creative with their new color schemes and font effects. Therefore, companies should not use designs with outdated effects. For example, it wouldn’t be a good idea to use drop shadow effects, which were popular when graphic design was new simply because they would look outdated.
Using multiple fonts
One of the biggest mistakes graphic designers make is using too many fonts, which makes the message being conveyed unclear. Visitors are distracted by the different fonts in a design. When the fonts are consistent, there is continuity and it is easy to convey the company’s message and establish its brand identity. When choosing a font, it’s important to consider the size of your piece and the length of the text.
Poor execution of gradients
It’s best to avoid using too many low-quality gradients. To create eye-catching gradients, they need to study the color wheel and know how to use path graphics programs. They need to make sure that the gradients match your design and are well executed.
Use of stock images
Including stock images is effective in projects that require some particular images. However, overuse of stock images can make a project look very unprofessional. Also, your marketing piece should include new stock images rather than common ones that have already been used. It is best to get clear, high-resolution images.
Use of raster graphics
Raster images should never be used to create brand logos. Instead, logos should be created using vector images as they can fit all media and easily scale to different sizes. On the other hand, raster images with their array of various color pixels have a hard time scaling with different sizes.